Benefits of Having an Online Presence for Your Business Essay Example

Benefits of Having an Online Presence for Your Business Essay Example Benefits of Having an Online Presence for Your Business Paper Benefits of Having an Online Presence for Your Business Paper The different benefits a business may receive all varies with different aspects, such as the size of the business and what kind of business is being run. For example, a small organisation may want to buy it stock from the internet which will drastically reduce the amount they have to pay and the amount of space for the storage of these supplies. However, a business that is already online such as Apple would like to increase their number of customers, sales and profit. Market Presence A lot of public and voluntary sector organisations use the internet to widen their profile and to get more people to be aware of the services they provide. This is a very popular way of promoting their organisation. The benefits of trading using online means are very simple. Global Presence The presence is on a global scale as the webpage used for the company can be visited or viewed by anyone in the world, from any country. This will productively increase the amount of customers, potential sales and promotion for the business. Small companys benefit from this the most. 24 Hour Visibility Unlike shops, websites are on all the time, non-stop 24 hours a day seen days a week so it can be visited at any time which is very helpful, plus this is really good on a global basis as different countries have different time zones. Equality of Presence Regardless of Size of Business A customer who visits online services doesnt judge the company whether its small, medium or large but instead judges on the quality of service, the attraction of the site and on how easy the website is to use. So on paper, a small business can be a strong competitor for medium and large businesses and can even attract more customers. Rapidity of response to customer interest You can respond to a customer quicker when having an online webpage, but it is not been used effectively by some organisations. Websites can provide new, quick and easy ways to contact their customers. An important part of this feature is quick replies. Statistics show that online customers expect very fast responses to their messages and orders. This is good customer service. If the company does not respond or takes too long to reply this can make it very unpopular and lose it potential customers and sales. To insure this does not happen companies can hire staff for this specific task or it can use an automated system. Opportunities to analyse Online Competitors It is much more simple and fast to spy or see how and what your competitors are doing online then actually going to the store to compare your business to theirs. Long before a business has gone online it should check out the online webpages of all of its main competing businesses. So you can see the layout of their webpage, the size of it and what it has in it. This is to ensure your webpage is to a similar level or even better. Also take in mind your competitors can also spy on your company once you are online. The task at hand is to get your webpage at the top of its game and to keep it there. Marketing Benefits This is the advantages receives for knowing more about its customers, contacting them more rapidly and more simply and offering every aspect to their customers needs. Collecting market research information from online enquiries There are a lot of ways were companies can retrieve users information from its website: Using log files and cookies: Both of these methods collect data using the usage of the site by the users, this can provide the business with very important marketing information. Users can block cookies so there not accepted but many sites refuse to work without cookies. However, all sites produce log files. These are files made by the web server that hosts the website. They give information like how many people have visited the site and how long they visited the site for. Website activity software: This produces more information from the log files. It can also tell you which search engine are the best at attracting customers for your business. They can find out using website activity software, which is the favourite of the pages and which one is least liked. Registration and order forms: Many sites ask users to register or make an account; this is so they can access users information. They also offer users an extra thing if they agree to receive regular emails from the site for example a special offer on an item. This offers the site owners with valiable information about the user that they can use. Access to new markets When taking your business online no matter the size of your business, you will be able to grow to reach a wider range of potential customers. Remote locations The internet has become a new way of buying with out the need to exit your home. This means customers can purchese wanted items from the comfort of there house, no matter how far the shopping centre is, this provides those who live in locations which are almost blocked out such as, the islands around the United Kingdom have a much larger selection of goods and services to be provided to them. Customers with travel difficulties People who live in urban areas, have cost problems, mothers with young babies and even the elderly find it very easy to order online as they have difficulties traveling around to get what they need or want. So buying online is their favourite choice especially when the weather is not particulary good which many times is the case. Poor Transport links In many areas, especially small rural areas, the bus services are hardly available or they are really bad and train services are almost unseen or used. While in special moments using such services should be worth getting most amounts of time quick and easy online purcheses are much more painless and time consuming. Customers with disabilities and can not travel at all will find shopping online a very important invention as this makes it unbelivably easy for them. Access from a wide range of devices Modern day technology has made it easy to shop from anywhere on the go. Smart devices such as internet phones or PDAs or Pocket PCs have provided customers an even simpler and quicker way to shop from absloutly any where and any time. Level of response The speed of a companys response and how many customers they can respond to at one given time have factors which affect it such as; Sales features This can either mean home delivery, delivery to a different adress then the buyers or the option to pick when you as a customer want the item to be delivered. Access from a wide range of devices This would mean making the site with different servers to support multiple devices not only PCs. This would mean making it smaller and easier to use in handheld devices such as mobile phones and ipads or other advanced technology. Access out of business hours Help pages which are previously written to answer the most asked questions, or a blogging page where customers can answer each others questions and help each other, would mean that customers can get 24 hour assistance daily without the need of a member of the staff team being in attendance. Access from around the world Business who plan to sell globaly or plan to provide services on a global scale can do so in a quick and easy way online and customers can access the information they need from anywhere in the world. Rapid response to orders and enquires Email services and the usage of customers needing to register means the responce can be far more quick. Websites that sell such as ebay, not only use email providers to message you they also have there own messaging service which would mean far more quicker response and the chance of the customer spotting it a lot more higher. Online order tracking Postages can be tracked and followed on a real life time map which follows the journey of the delivery of the customers order. This is done by attaching a tracking device or chip to the postage. Customers can follow this progress on either partner websites or the website having there own application which shows them this information. Financial advantages Improved cash flow through fewer bad debts Less thefts and tricks can be used if it is online. As the customer has to provide the debit or credit card details before purchase and the money is taking off accordingly to the delivery of the item in the b2c transactions you will not have to worry about not being paid or being tricked as much. Freedom of low-cost location Having a complete online business will mean you can have your delivery head quarters or base in cheap locations. For example, HMV and Tesco have theres in Jersey which has lower tax then the one in the UK which means they save money. Lower overheads The amount of staff needed are much more less in an online business, so less pay checks will mean more money for the company. Online companies use call centres to help customers even these can be automatic and previously recorded. This can greatly save a business in cost. Rapid payment To be able to purchase items online you need to make payments quickly, one click payments. This will mean a business can govern there money and control there cash flow with more ease and it will disable the need to loan money. No expensive cash handling The seller doesnt have real cash to deal with instead the money is transferred from the buyers account to the sellers bank account. This will protect seller against fraud or theft and make it easier to sort your money out plus the cost of storing the cash out is removed. Ease of entry Making your entrance into a new and a wider scaled market is far easier online. The internet has provided small business with huge posibilities to grow like the big organisations and it offers them the chance to compete with them and maybe get further and more larger then them.

Media Students and Vietnam essays

Media Students and Vietnam essays To many, the Vietnam War symbolizes controversy, myth and question in America. There are many events that made Americans wonder what reasons we had for putting our troops and families in Vietnam. Up till that point, many other Americans had never questioned the acts of the American government and armed forces. Issues dealt with in the Vietnam War showed great impact on the American people, particularly the students. American involvement started off very low key. Two marine battalions landed in Da Nang on March 8, 1965 (Doyle, Lipsman). They were not fighting a war yet, though a war was going on in the very country that they were in. Their job was to merely protect an air field in Da Nang, not look for trouble or initiate any kind of war tactics. But soon, holding off the enemy was not so easy for the American soldiers, and more troops were sent in. This continued on, and when May rolled around there were 46,000 American Troops in Vietnam (Doyle, Lipsman). It was at this time when American troops were then given the "permit to use more active defense," and soon after, the number soared to 82,000 American troops in Vietnam (Doyle, Lipsman). From there, the American defense quickly turned into an offense, and transportation flights turned in to rescue missions. This was about the time that Americans at home began to become worried that the war in Vietnam was getting out of hand. Small protests broke out amongst college students across America, but these began to become very serious. On April 17, 1965 The Students for a Democratic Society organized a national protest on the steps of the capitol in Washington D.C. (Doyle, Lipsman). Television coverage enraged people by misleading facts and disturbing war images of troops killing women and children. Frustration in America grew and riots and protests got out of hand as no questions seemed to be answered. Students protested and gathered, building rage against the war sp...

Classic Hollywood Cinema Essay Example | Topics and Well Written Essays - 1500 words

Classic Hollywood Cinema - Essay Example This essay explores the interaction between the message and medium in a scene from Casablanca. The scene that will be analyzed is the scene when Annina Brandel (Joy Page), a refugee who is desperately looking for exit visas for her and her husband Jan Viereck (Helmut Dantine), converses with Rick and asks for guidance regarding her dealing with Renault. This scene demonstrates the themes of nationalism and sentimentalism; it uses the cinematic elements to complicate the portrayal of the themes, by showing how Rick fights his inner emotions, values, and goals, and these elements also reinforce the themes through expressing them through symbolisms and motifs, as well as the actions and words of the characters. Rick embodies his contradictions as an empty and â€Å"filled† man, which manifests more in the form of sentimentalism. He seems to not care for the idea of true love. French bargirl Yvonne (Madeleine LeBeau), in the beginning of the film, pleads for Ricks attention. She drinks heavily, showing her confusion with her feelings and Ricks feelings for her. She asks Rick for a date that night, but all he says is: â€Å"I never make plans that far ahead.† During this time, through a middle shot, Ricks back is on the audience as he busily writes on something on the bars desk. It shows his indifference to Yvonne. As he pulls Yvonne out, shadows fall on Rick. These shadows symbolize the darkness inside his heart. He seems to have no feelings for anyone. He does not believe in â€Å"love† or â€Å"passion,† which can be inferred as he brusquely shoves Yvonne out of his bar. This woman evidently likes him, but he does not care for her. His actions demonstrate how h e also brushes aside love and passion away from his life. He has an emptiness inside him and the scene sends the first impression of Rick as a lonely introvert. Nonetheless, when he speaks with Annina, the scene reveals the complication between the

Financial Services Essay Example | Topics and Well Written Essays - 5000 words

Financial Services - Essay Example ave assumed new perspectives with most of the advisory services being focused on marketing specific financial products to the customers rather than highlighting the potential benefits, scope and efficiency of different products. The financial advisor receives commission based on the sales of the specific financial product. In view of this lack of transparency and increasing variation in financial charges by service providers are considered the primary reason behind the framing of the Retail Distribution Review (RDR). The RDR was initiated by the Financial Services Authority (FSA) in June 2006 with the primary objective of shifting the retail financial service industry away from commission based revenue paid by customers for financial advice. The RDR proposes to remove such practices and provide a ground for fair customer treatment. â€Å"Under the proposed FSA rules, an advisor firm will be prohibited from holding itself out to a retail client as acting independently unless the advisory service that it offers to the client is unbiased and unrestricted; and based on a comprehensive and fair analysis of the relevant market† (Smith, 2009). The key features of the RDR are improving the clarity for customers about financial advisory services, addressing the potential for remuneration bias, and increasing the potential standards of advisors (Davies, 2009). The RDR will have an impact on any financial institutions or agencies involved in retail investment dealings, trading and professional bodies, financial product providers, advisory firms, distributors, investment advisors, banks, building societies, mutual funds, and consumers (Davies, 2009). To gain an improved understanding of the impact of RDR on retail investment markets, firms should conduct an impact analysis to evaluate the effects of this framework on their business (KPMG, 2010). There are number of challenges facing the effective implementation of RDR in the present industry environment and existing business

Siddharta Essay Essay Example for Free

Siddharta Essay Essay Teachers are important figures in everyone’s life: they prepare for future events teaching lessons and giving suggestions. The book Siddhartha, written by the German author Herman Hesse, shows a perfect example of education and understanding given by different types of instructors. The protagonist, Siddhartha, is the son of a Brahmin, and he has an assured future as a religious figure. He is unhappy and unsatisfied in the beginning of the novel: he can’t find the right answer to his questions. He distrusts teachers, because they didn’t teach him the life lessons he wanted. He doesn’t think his actual life can lead him to nirvana, the maximum status of joy and understanding of the self. The following quote proves this statement: Siddhartha had started to nurse discontent in himself; he had started to feel that the love of his father and the love of his mother, and also the love of his friend, Govinda, would not bring him joy for ever and ever, would not nurse him, feed him, satisfy him. (Hesse 5). He decides to embark in a journey to reach enlightenment, and during this spiritual path he learns some life lessons through persons considered nontraditional teachers, people who influenced his life, and taught him indirectly, such as Govinda, Kamala and Kamaswami. The first instructor that Siddhartha acquires knowledge from is Govinda, one of the most influential characters in the novel: Siddhartha’s best friend, companion and disciple. He is unlikely to be a teacher, mostly because of his follower behavior, but despite the reader’s opinion of him in the beginning, he reveals himself as one of the most important nontraditional teachers. The main feature of Govinda is the fact that he doesn’t choose his own path, he always is a follower. Hesse emphasizes Govinda’s status by defining him as a shadow: â€Å"Govinda wanted to follow him as a friend, his companion, his servant, his lance bearer, his shadow† (4-5). Initially he assists Siddhartha in his quest for enlightenment, but when he encounters another master, Buddha (an enlightened person with a group of followers), he decides to apply his philosophy and to become one of his disciples. This character is really important for Siddhartha, because, in the moment of his friend’s worst depression, the climax of his journey, he saves him. A clear evidence of this fact is the  following quote: â€Å"I saw you lying and sleeping in a place where is dangerous to sleep. Therefore I sought to wake you up oh sir† (67). This shows how Govinda cares about his friend and takes the role of a nontraditional teacher. Another quote that proves the fact that Govinda has a savior role is the following one: â€Å"Once, O worthy one, many years ago, you came to this river and found a man sleeping there. You sat beside him to guard him while he slept, but you did not recognize the sleeping man, Govinda† (95). The main teaching he taught to Siddhartha is that he has to find his own path; he has to embark on his own journey to reach the understanding of the self. This character will remain important even in the end of the story, because the novel finishes with his word s, meaning that Siddhartha has become a teacher, the figure he distrusted. The second influent person in the protagonist’s is Kamala: she is an attractive courtesan that makes the protagonist fall in love with her. Before Siddhartha met Kamala all he knew was thinking, waiting, and fasting(46). The main character meets her during a period on his life where he tries to focus on material things; he tries to find a different way to understand the self. Kamala represents Siddhartha’s entering into the world of greed and lust. She is considered a teacher because she teaches him some important life lessons; she shows him the best of what the material world has to offer. This quote proves her status as a teacher: â€Å"If it doesn’t displease you, Kamala, I would like to ask you to be my friend and teacher, for I know nothing yet of that art which you have mastered in the highest degree† (50). Kamala makes Siddhartha realize that the material world isn’t enough to satisfy him, it isn’t the right choice for his path and the right way to reach nirvana. He learned from her that he could not expect to receive love unless he gave it first. She taught him the the value and the meaning of the life in which he was living and the moments he had spent with her are considered good. She instructs Siddhartha in the art of physical love: In addition to being Siddhartha’s lover, Kamala helps him to leave his ascetic life as a Samana behind. When he met her, he had some ideas and principles of his previous ascetic group, in fact he was a simple Samana from the forest(45). Siddhartha, thanks to the beautiful courtesan, understands what love is, and after some time they give birth to a son. Her teachings include also exterior aspect and clothes: â€Å"I am beginning to learn from you. I already  learned something yesterday. Already got rid of my beard, I have combed and oiled my hair. There is not much more that is lacking, most excellent lady: fine clothes, fine shoes and money in my purse† (54). Her goal is to educate him about sex and human passions. Although Siddhartha becomes disillusioned in the end, because of the emptiness of his life in the material world, he cites Kamala as one of his primary teachers on his journey to find nirvana. The third important teacher is Siddhartha’s journey is Kamaswami, an older businessman who represents an instructive figure mainly because he teaches him the art of business. The protagonist, referred by Kamala, puts himself in the old man’s hands. Under his guidance, Siddhartha successfully enters into the society of city-dwellers: â€Å"When Kamaswami came to him to complain about his troubles or to take him to task over some business deal, he would listen with good humor and interest, marveling over him, trying to understand him. He would allow him to think he was right to the extent that he seemed to require and then would move on to the next person who sought his attention† (75). Kamaswami tries to teach Siddhartha about business life. He shows him the accounts, the goods and warehouses (65). While Siddhartha is working for him, he realizes that business doesn’t satisfy him, it doesn’t create any interest; more particularly, it does not stir his heart (66). Another quote that proves the statement is His heart was not indeed in business (69). Material things do not interest Siddhartha, in fact he hears a voice inside him, telling him that business and money are a game: Kamaswami conducted his business with care and often with passion, but Siddhartha regarded it all as a game (66). The old man, as a wealthy merchant, has qualities that Siddhartha refuses as a Samana. The businessman is obsessed with wealth, so there is a noticeable contrast between them. The life lesson he learns from Kamaswami is that material things create unhappiness. He realizes that money and business are not important: they are just temporary things. During his journey, Siddhartha learns some life lessons from different teachers like Govinda, Kamala and Kamaswami. All these instructive figures contribute to his accomplishment, contribute to the achievement of enlightenment and were indispensable to his spiritual mutation. Throughout  Siddhartha condemns and left his teachers, in the end he becomes one. For his whole journey he is the one who learns, and all his past experience leads him to become the one who teaches. Thanks to those teachers, he finally finds what he has been looking for, after all the sacrifices he did and all the difficulties he has been through.

All the Kings Men :: essays research papers

The entire King’s Men   Ã‚  Ã‚  Ã‚  Ã‚  All the King’s Men, written by Robert Penn Warren, is set deep in the south during the 1930’s. This is a story of the rise and fall of a political titan. Willie Stark comes from poverty to become the governor of his state. He forces his enemies into submission by blackmails, repeated threats, and bullies them. He creates a series of liberal reforms that lay heavy tax burdens on the rich and lifts the money issue off of the poor farmers. His foil character Sam MacMurfee persistently searches for way to ruin the career of Willie Starks. Sam MacMurfee has thugs and powerful political allies deep in his pockets. The two characters remind the reader of corrupt figures in politics such as the famous Boss Tweed.   Ã‚  Ã‚  Ã‚  Ã‚  Willie Stark’s right-hand man is Jack Burden. He left his eloquent and polite family to work with Willie. Jack is an extremely intelligent historical researcher that uses his abilities to dig up dirt on Willie’s enemies. Willie uses the secrets to blackmail his enemies into his submission. Often corrupt political figures indirectly pay off other individuals to do the â€Å"dirty work† and blackmail their enemies. Although Willie Starks may have been acting corruptly for a good purpose it was still illegal and wrong.   Ã‚  Ã‚  Ã‚  Ã‚  Willie asks Jack to search for secrets on a father figure from his child hood. Judge Irwin was a father figure in Jack’s life as a child. In this situation, Jack’s motivation and responsibility to himself is questioned. Jack discovers that Judge Irwin accepted a bribe and Governor Stanton covers the bribe up. The blackmail influences the suicide of Judge Irwin, makes Adam Stanton accept the position as head of the hospital that Willie is building, and Anne Stanton begins an affair with Willlie. Adam murders Willie when he finds out about Willie and Anne. This horrific event lead to Jack’s retiring from politics forever.   Ã‚  Ã‚  Ã‚  Ã‚  The death of Willie Starks and the circumstances force Jack to rethink the way he thinks. He rethinks a belief that no one can ever be responsible for the evil actions of another individual over time. In a way Jack feels responsible for Willie’s death. Jack eventually marries Anne Stanton and he feels orthodox about his decision to marry her. Jack restarts his long lost hobby of working on a book about Cass Mastern.

Supraclavicular Brachial Plexus Block Health And Social Care Essay

The brachial rete is a complex agreement of nervus fibers arising from the spinal column via the ventral rami of the 5th cervical to the first thoracic nervus roots. It proceeds through the cervix, armpit and into the arm where it terminates into single peripheral nervousnesss most notably average, radial, ulnar and musculocutaneous nervousnesss. These nervousnesss contribute motor and centripetal nervus supply to the upper limb. Barricading these nervousnesss near to their beginning between the cervix and the axilla is called brachial rete block. Supraclavicular block is used to providesurgical anesthesia and postoperative analgesia forthe upper limb operations. The brachial rete traditionally performed via interscalene, supraclavicular, infraclavicular and alar attacks with clinically of import advantages and disadvantages of each. The supraclavicular attack is popular for surgery affecting the manus to the elbow,1 and the brachial rete can be easy visualized by puting an ultrasound investigation at the base of the cervix merely above the collarbone. Ultrasound is used routinely for supraclavicular brachial rete blocks forsurgery affecting the manus, forearm or the cubitus. Surveies have shown that ultrasound improves the efficaciousness and safety and clip to execute the the block.2,3,4 With the blessing of the Local Ethics Committee, a prospective survey will be conducted in up to 40 ASA I, II or III patients of either sex undergoing elected upper limb surgery. A verbal account of the test, patient information sheet will be provided by the attention ( clinical/medical ) staff for the patient to see which will be about 6 hebdomads before the twenty-four hours of surgery. This will include elaborate information about the principle, design and personal deductions of the survey. When the patients will be admitted to the infirmary, they will be approached by one of the research workers farther information and account for any inquiries to assist them take an informed determination on engagement or non-participation into the trial.Following information proviso, patients will hold at least 24 hours to see engagement and will be given the chance to discourse the test with their household and health care professionals before they are asked whether they would be willing to ta ke portion in the test. The chief research worker or the co-investigator will accept the patients. All are qualified by experience and educational course of study as an anesthetic physician to take the consent for this in their everyday pattern. Assenting patients will so be officially assessed for eligibility and invited to supply informed, written consent. The right of the patient to decline consent without giving grounds will be respected. Further, the patient will stay free to retreat from the survey at any clip without giving grounds and without prejudicing any farther intervention. A transcript of the consent will be given to the patient, one filed in the Trial Master File, one filed in the infirmary notes and a 4th transcript sent to the Sponsor. For the supraclavicular block, the brachial rete will be visualized utilizing a Sonosite Titan ultrasound machine with 10MHz additive investigation. The overlying tegument will be infiltrated with 1 % lignocaine and a nervus block acerate leaf passed under ultrasound counsel so that its tip lies next to the brachial rete. After negative aspiration on the needle the survey dosage of bupivacaine will be injected. This will be done under ultrasound visual image to guarantee right location of the acerate leaf is maintained. Bupivacaine will be prepared newly for each patient. Efficacy will be assessed at 15-minute intervals for up to 45 proceedingss at the centripetal dermatomes of the average, ulnar, radial and musculocutaneous nervousnesss in the upper limb to cold utilizing an intoxicant swab ( i.e at 15, 30 and 45 proceedingss after the injection is finished ) . Failure to accomplish loss of cold esthesis with intoxicant swab at all four of the centripetal dermatomes of the average, ulnar, radial and musculocutaneous nervousnesss in the upper limb after 45 proceedingss will be considered uneffective block. This will be considered as the terminal of the survey for the participant and repetition injection utilizing 5 to 10 milliliters of local anesthetic will be done under ultrasound counsel. This will non ache because the local anesthesia of the overlying tegument from the old injection normally lasts more than 2 hours. The following patient will so have a dosage based on the CRM. The block will be assessed by the co-investigator who will non be present during the behavior of the block and hence will be wholly blind to the dosage used. The topics will non be cognizant of the dosage of the local anesthetic used. The survey is therefore double blinded since the topic the research worker and the assessor are blinded to the dosage of the local anesthetic used. The blinding of the survey will take the prejudice that may be at that place if the individual executing the block assesses the block every bit good.Statistical considerations & A ; power analysisPersonal and surgical inside informations will be collected and the informations will be presented as average ( interquartile and scope ) or per centum as appropriate. The minimum effectual dosage ( MED95 ) will be estimated utilizing CRM. Our confederates, Dr Sylvie Chevret and Dr Sarah Zohar will supply the statistical expertness for the current test. These confederates are experts in the field of CRM and have advised that a sample size of 40 patients is sufficient in theory to supply an reply to the inquiry of ED95. The design of this dose-finding, double-blind survey was chosen in order to measure the dose-response relationship of bupivacaine for supraclavicular brachial rete block utilizing ultrasound. The CRM ( Oaa‚ ¬a„?Quigley et al 1990 ) 6 utilizing a alteration in order to command outliers observations ( Resche-Rigon et al. 2008 ) 7 will be used in order to find the minimum effectual dosage ( MED ) of Bupivacaine for supraclavicular brachial rete block of 95 % of patients. The CRM is consecutive Bayesian method based on a one-parameter theoretical account, which aims at gauging the percentile of dose-response among thousand distinct dose degrees di ( i=1, †¦ ,5 ) . Each one of the six dosage degrees was randomly associated by the research worker ( harmonizing to his/her personal experience and available informations in the literature at the clip of induction of the test ) with the following prior estimated success chance, 0.5, 0.75, 0.90, 0.95, 0.98 and 0.99 for the 12, 15, 18, 21, 24 and 27 volume integrity dose severally. Then, a one-parameter power theoretical account will be used to suit the dose-response curve, with an exponential anterior distribution ( with mean = 1 ) for the theoretical account parametric quantity. The posterior response chance of each dose degree will be re-estimated after each new inclusion of cohort patients ( 2 patients per cohort ) ( see following page ) . The allocated dosage to each new cohort of patients was the dose degree with the updated posterior response chance closest to 0.95. In the present survey, the first cohort of patients will have a lading dosage of 21 volume units with the anterior success chance closest to the mark ( 0.95 ) . The MED is defined as the dose degree among the six chosen dose that had a concluding response chance closest to the mark. The determination to stop the survey was based on halting standards, in order to observe whether all doses were likely to be inefficient or a suited appraisal of the MED has been reached ( Zohar and Chevret 2001 ) .8

Salem Witch Trials and Real Hero

The real hero is always a hero by mistake, in my understanding this quote means, true acts of courage and bravery are always performed by people who do not intentionally set out to become heroes. I agree with this quote because a person can become a hero without realizing the impact they cause to the people around them, like they didn’t know they were going to do it, they just did it. And I’ll use the play The Crucible to justify my position.In the play The crucible, John Proctor one of the main characters displayed remarkable courage and heroism, John realizes that he must confess his sin of adultery to the courts, only to stop the fury in Salem. After he confesses, he encourages his wife to do the same, â€Å"Elizabeth, tell the truth! Elizabeth, I have confessed it!† He confesses his sin, and speaks those words, only because he is looking out for the good of the community, and others around him. He hates that his name is damaged, but feels that God will forgiv e him for it.Proctor accepted the truth for what it was, not because he had to, but because speaking words of truth are actions of an honest and prideful man, that’s why I consider him as a hero. In addition there is another character in this play that I consider as a hero too, his name is Giles Corey, in the play he is killed for two different things. One thing was that he would not give Danforth the name of the person who told him that Thomas Putnam was trying to get rid of the people in the town so that he could buy their land when they were gone. This is what originally got him arrested. Later they charged him as a witch and he would not answer his indictment.Because he didn’t answer his indictment they could not charge him with being a witch. Therefore, he saved his name and his pride. You can kill him and his wife but you are not taking his property. ‘’more wait’’ were his lasts two words. Betrayal and intolerance are some of the themes we can find in this book. The crucible is a story of betrayal, the betrayal between a husband and a wife within the sanctity of a conventional marriage. However, John Proctor who is guilty of infidelity is not alone. Many of the characters are guilty of betrayal.Abigail betrays her whole community in order to seduce John. Those who falsely confess to witchcraft betray their relationship with God and their church. Intolerance, The accusations throughout the witch trials are an expression of intolerance. In conclusion the people turned to the girls to rely on who was a witch. The  girls were led by Abigail she stunned everyone with her attitude and her ability to see the Devil. It also shows that you cannot always believe what you hear because it may not be true. It also tells us that man is not perfect, and that we can make mistakes. However, even with these mistakes, we can cleanse ourselves and purify ourselves by making what is wrong right.

Self-reports in psychology Essay Example

Self Self-reports in psychology Paper Self-reports in psychology Paper Using examples, discuss the strengths and weaknesses of the use of self-reports in psychology.  One of the strengths of using self-reports as a method of data collection in psychology is that, if we are to believe the cognitive approach, this is the only way in which we can extract information about the way a person thinks. To clinically interview a person, such as in Ellis’ study on Rational Analysis as a means of treating an affective disorder can provide important information about the individual that otherwise cannot be seen, as the cognitive approach believes that mental processes, or cognitions, are hypothetical constructs and the only way we can establish reasons for behaviour is to ask the individual themselves. Another strength of self-reports in psychology is that you can collect both quantitative and qualitative data from them. With the use of closed questions whereby predetermined answers are provided (multiple choice questionnaires, e.g. a Likert scale), researchers can collect quantified measurements of the number of people who chose a certain answer, like in Holmes Rhe’s study of Life Changing Events, where the majority of participants rated the bereavement of a spouse/partner as the hardest thing to adjust to on the Social Readjustment Rating Scale (SRRS), giving in a collective rating of 100/100. With open questions however, there is room for elaboration, meaning the participants can explain and illustrate reasons behind their decision to, for example, strongly agree/disagree with a statement the questionnaire makes, etc. A weakness of the self report method however is the introduction of social desirability. In almost all studies on medical adherence there is a worry of social desirability affecting the answers. In Becker’s study into providing empirical evidence for the support of his Health Belief Model, he conducted self-reports on the mothers of asthmatic children and whether they stuck to their child’s prescribed regimens. It could be argued here that the mothers may have lied about their adherence to the regimen in order to make themselves appear a responsible mother who, regardless of interferences, gave their child their prescribed regimen of asthma medication. A further weakness of self-reports in psychology is that there is no real way of making self-reports ecologically valid as answering questionnaires about psychological research is not something humans regularly involve themselves with. In almost all studies, but particularly studies like Farrington, et al.’s into delinquent development, where ecological validity can be considered relatively high, the use of self-reports interviews during the participants development into an adult reduce the ecological validity as the participants had to be contacted and visited to conduct the interview, thus making self-reports’ ecological validity a limitation in psychology.

The Colorful History of Comic Books and Newspaper Cartoon Strips

The Colorful History of Comic Books and Newspaper Cartoon Strips The comic strip has been an essential part of the American newspaper since the first one appeared more than 125 years ago. Newspaper comics, often called the funnies or the funny pages, quickly became a popular form of entertainment. Characters like Charlie Brown, Garfield, Blondie and Dagwood, and others became celebrities in their own right, entertaining generations of people young and old.   Before Newspapers Satirical illustrations, often with a political bent, and caricatures of famous people became popular in Europe in the early 1700s. Printers would sell inexpensive color prints lampooning politicians and issues of the day, and exhibitions of these prints were popular attractions in Great Britain and France. British artists  William Hogarth (1697-1764) and  George Townshend (1724-1807) were two pioneers of the medium. Comics and illustrations also played an important role in the colonial U.S. In 1754,  Benjamin Franklin  created the first editorial cartoon published in an American newspaper. Franklins cartoon was an illustration of a snake with a severed head and had the printed words Join, or Die. The cartoon was intended to goad the different colonies into joining what was to become the United States. Mass-circulation magazines like Punch in Great Britain, which was founded in 1841, and Harpers Weekly in the U.S., founded in 1857, became famous for their elaborate illustrations and political cartoons. The American illustrator Thomas Nast became famous for his caricatures of politicians and satirical illustrations of contemporary issues like slavery and corruption in New York City. Nast is also credited with inventing the donkey and elephant symbols that represent the Democratic and Republican parties. The First Comics As political caricatures and standalone illustrations became popular in early 18th century Europe, artists sought new ways to satisfy demand. The Swiss artist  Rodolphe Tà ¶pffer  is credited with creating the first multi-panel comic in 1827 and the first illustrated book, The Adventures of Obadiah Oldbuck, a decade later. Each of the books 40 pages contained several picture panels with accompanying text underneath. It was a big hit in Europe, and in 1842 a version was printed in the U.S. as a newspaper supplement in New York. As printing technology evolved, allowing publishers to print in large quantities and sell their publications for a nominal cost, humorous illustrations changed as well. In 1859, German poet and artist, Wilhelm Busch published caricatures in the newspaper Fliegende Bltter. In 1865, he published a famous comic called Max und Moritz, which chronicled the escapades of two young boys. In the U.S. the first comic with a regular cast of characters, The Little Bears, created by Jimmy Swinnerton, appeared in 1892 in the San Francisco Examiner. It was printed in color and appeared alongside the weather forecast.   The Yellow Kid Although several cartoon characters appeared in American newspapers in the early 1890s, the strip The Yellow Kid, created by Richard Outcault, is often cited as the first true comic strip. First published in 1895 in the New York World, the color strip was the first to use speech bubbles and a defined series of panels to create comic narratives. Outcaults creation, which followed the antics of a bald, jug-eared street urchin dressed in a yellow gown, quickly became a hit with readers. The success of the Yellow Kid quickly spawned numerous imitators, including the Katzenjammer Kids. In 1912, the New York Evening Journal became the first newspaper to dedicate a whole page to comic strips and single-panel cartoons. Within a decade, long-running cartoons like Gasoline Alley, Popeye, and Little Orphan Annie were appearing in newspapers across the country. By the 1930s, full-color standalone sections dedicated to comics were common. The Golden Age and Beyond The middle part of the 20th century is considered the golden age of newspaper comics as strips proliferated and papers flourished. Detective Dick Tracy debuted in 1931. Brenda Starr the first cartoon strip written by a woman was first published in 1940. Peanuts and Beetle Bailey arrived in 1950. Other popular comics include Doonesbury (1970), Garfield (1978), Bloom County (1980), and Calvin and Hobbes (1985). Today, strips like Zits (1997) and Non Sequitur (2000), as well as classics like Peanuts, continue to entertain newspaper readers. But newspaper circulations have declined precipitously since their peak in 1990, and comic sections have shrunken considerably or disappeared altogether. But while papers have declined, the internet has become a vibrant alternative for cartoons such as Dinosaur Comics and xkcd, introducing a whole new generation to the joys of comics. Sources Gallagher, Brendan. The 25 Best Sunday Comic Strips of All Time. Complex.com. 27 January 2013.Harvey, R.C. Outcault, Goddard, the Comics, and the Yellow Kid. The Comics Journal. 9 June 2016.Jennings, Dana. Old Breakfast Buddies, From Tarzan to Snoopy. The New York Times. 9 January 2014.History of Cartoons and Comics. CartoonMuseum.org. Accessed 8 March 2018.Cartooning: Political. IllustrationHistory.org. Accessed 8 March 2018.

Marketing Communications of Facebook Essay Example | Topics and Well Written Essays - 1500 words

Marketing Communications of Facebook - Essay Example However, in many cases marketing initiatives fail in achieving the goals set. The reasons are many; failures in planning and monitoring the relevant processes have been found to negatively influence marketing plans worldwide. On the other hand, when a firm operates in a highly competitive industry, the challenges for marketers are increased. Firms that are already well known in the market are more capable of preparing effective marketing schemes. Such case is Facebook. The particular social networking site has become quite popular within a short period of time. In this case it was not only the fact that the site was the first of such kind that entered the global market. Indeed, through the years other sites, with similar features appeared; still, Facebook remained the key competitor of its sector. Its marketing practices had a key role in this success. The marketing communications of Facebook are analyzed below using appropriate theoretical models and theories. Table of contents Intr oduction 4 1. Consumer Buying Process for Facebook 1a. What is the Facebook customer experience throughout the 6 stages of the Consumer Buying Process. 4 1b. What 4 internal and 4 external factors can influence Facebook customers during this process 5 1c. The 3 roles that customer can play throughout this process 6 2. Promotional Mix Tools for Facebook 2.1 Conduct a report to critically evaluate the characteristics, features and effectiveness of any 3 marketing communications tools 2.1.1 Advertising 6 2.1.2 Public relations 7 2.1.3 Direct marketing 7 3. Facebook Communications Process 3.1 How all the 9 elements of Communication Process specifically apply to global social networks such as Facebook. 7 3.2 What 4 limitations, and 3 Barriers Facebook marketing department should be aware of before planning their global marketing campaign. 8 4. Market Research prior Facebook Campaign 4.1 Comparison of the characteristics and benefits of Qualitative and Quantitative research methods 9 4.2 Why Facebook marketing department can still benefit from both research methods 9 4.3 Diagram of the Continuum of Research Techniques 10 5. AIDA at Facebook 5.1 How the AIDA model can still be utilised by Facebook to organise the Promotional Mix message into 4 phases 10 References Introduction The development of effective marketing strategies can be a challenging task, especially when referring to highly competitive industries. Social networking is a rather recent activity, compared to other market sectors. The services of firms operating in this industry could be effectively promoted using traditional marketing methods, which are appropriately customized for meeting current market trends. Moreover, qualitative and quantitative research techniques can be employed for identifying the changing customers’ preferences in regard to this sector’s activities and features. Facebook has become the key competitor in the specific industry. The effective use of marketing for promot ing the site’s features can be considered as the key advantage of Facebook compared to its rivals, in the context discussed below. 1. Consumer Buying Process for Facebook 1a. What is the Facebook customer experience throughout the 6 stages of the Consumer Buying Process. The 6 stages of the Consumer Buying Process can be described as follows: a) Problem recognition; at this phase, the needs of the customer in regard to a product/ service are identified; in terms of Facebook, the customer realizes that he needs to communicate with other people and share his experiences/ knowledge, b) Internal and External research; after identifying his needs, a customer proceeds to the research required

Technology and Management Functions Paper (due Week One) Essay

Technology and Management Functions Paper (due Week One) - Essay Example The efficiency quotient is however low due to various factors It was understood that the way to achieving efficiencies lies in Technology upgradation. This was the most important, yet the weakest of all resources we have. To help the day to day management of the organization the company used several small software packages for different departments like Finance, Production, and HR management. Yet the information was lacking for correct decision making. To overcome this issue it was agreed that the best option was to have an integrated ERP solution and to discard the several smaller software packages. This would result in seamless flow of data from point to point and instant information will be possible. This would be the backbone of an efficient organization. An industry specific ERP was purchased installed and implemented throughout the organization with a central database at the company Headquarters where all information became available to the management to help them in making informed decisions. The first step was to define the workflow between different departments. The ERP Project Managers assisted in planning a system and then provided activity based results in form of MIS (management information system) reports. These dynamic reports, that are prepared on the fly by picking data as soon as it is recorded, offer the management current status of each activity. They are indeed an end-to-end report management system. These reports can be accessed from any location enabling management to spot problems quickly and address them without delay. This would also reduce wasteful communication earlier required for just accessing the information. Production Planning and Control (PPC) was introduced at the various production units of the company. This resulted in identifying the resources available and then distributing the orders between them based on available capacity. The ERP could forecast this based on Knowledge Inputs like output