How Important Was the First World War in the Growth of the Labour Party in the Period from 1918 to 1924

Although the First World War played quite a large role in the growth of the labour party there were many other factors that contributed to their rise in popularity. Such as, the split of the coalition, the representation of the peoples act, and finally Clause IV. During the war the party was led by Arthur Henderson who was the first Labour MP to get into parliament and he played a great role in the War-time coalition. After a disagreement with Lloyd George in 1917, Henderson resigned from the War Cabinet. This benefited the Labour party because Henderson was able to focus of reorganising the party.This included being more efficient, more organised, the funding of the party was split efficiently and they drafted the Labour Constitution. This helped their growth because it gave them a lot of time to plan how they was going to work about gaining more support over the other parties and to be able to be and efficient stable party. However, the split of the coalition led to the unpopularit y of other parties because the British public felt that the Liberals and Conservatives were unreliable and not strong enough to run the country.The split of this coalition resulted mainly because of U-turns, failures and tension between both the parties. One of the examples of a U-turn was the breaking of pledges that the powers of the House of Lords would be strengthened. The last straw for the coalition was the ‘Chanak Crisis' which seemed likely to end up in a war with Turkey, and by this time many stable conservatives including backbench MP's say Lloyd George as a liability and the coalition was failing in its basic purpose; preventing the rise of the Labour party.As a result of their unpopularity, they were actually helping the Labour Party because the electorate was looking for a stable government that wouldn’t go back on their policies and almost cause another war because they didn’t want that. The Representation of the Peoples act of 1918, gave the vote t o more working-class people, including women over 40 who owned property, who looked for a ‘worker's party' to represent them. This was the Labour party helping them gain more voters because before you had to be a member of the overnment register or pay to vote, money which many working class people didn’t have. So when this act was brought in by Labour the workers saw they were there to help them and they obviously voted them so they had a better chance of improving their lives. The fact that the representation of the peoples act came about, meant that the electorate was a wider range of classes and they were more likely to gain votes from the Working-classes. Clause IV indicated a sense of direction and offered the electorate a doctrine that made them obviously different from other parties.The main difference between Liberals and Labour was the ‘socialist' nature of this clause. However, because the party was made up of Trade unionists and the socialists, the vag ueness of the clause worked to unite all the members of the party which disagreed on some things. This helped them grow in the sense that it showed they were committed to what they said they was going to do. it also showed the party was stable, due to no disagreements and everyone in the party was taken into consideration, showing a strength, unlike Liberals which were split into two because of different opinions.Overall, although the War gave Labour plenty of time to reorganise itself and stabilise itself, it didn’t increase its growth or popularity because everyone's focus was on winning the war and that was why the War-time coalition was made. However the mixture of the Labour Constitution, mainly Clause IV, the Representation of the peoples act and the failure of the Post-War coalition were very large factors in the growth of the Labour party, proving their stability and their aims to help a wider range of people, especially working class.

Kraft’s Acquisition of Cadbury Essay

The Kraft Foods Group Inc. (â€Å"Kraft†) operates in the food and beverage industry. Kraft is the U.S.’s #1 food company and #2 in the world (after Nestlà ©) in sales according to Hoover’s 2009. Their competitive advantages are: global scale [distribution around 150 countries, (LexisNexis, 2012)]; modern technology, equipment and R&D (â€Å"Kraft deploys SAP Tech. platform†, 2008); their partnerships with companies like AOL TWX, Rainforest Alliance, etc. (â€Å"Kraft Foods partners with Rainforest Alliance on sustainable coffee initiative†, 2009); and their supply chain (www.pincsolutions.com/kraft-foods, 2012). These advantages can attribute Kraft’s Net Profit Margin of 10.08%, compared to the industry’s average of 5.37% (Hoover’s, 2012). On the other hand, Cadbury is a confectionery and is the industry’s second-largest globally after Mars (Gray, 2009) and the company operates in approx. 50 countries worldwide. Their capabilities, brand popularity and innovation represent their main competitive advantages (â€Å"Using Open Innovation to Ensure Competitive Advantage†, 2010). With the acquisition, Cadbury will benefit from Kraft’s scale (Birchall & Wiggins, 2009), their distribution in emerging markets (Elms, â€Å"Kraft and Cadbury) and their marketing muscle (English, 2009), which will result in a faster growth for Cadbury. Kraft will benefit by diversifying even more on related business (they already own Toblerone, Nutter Butter, etc,) and also from Cadbury’s capabilities (brand, innovation, know-how, etc.) that will likely represent as an additional source of value creation for Kraft. Together the companies will surely impair the competition: for example the termination of Hershey’s license to make and sell the Cadbury brands in the U.S. (30% of total sales, Hoover’s, 2008). Currently Kraft if facing two major issues, and they are: – The acquisition only makes sense if Kraft can obtain a return on investment capital bigger than the cost of capital within a reasonable timeframe. – The competition with Nestle, Hershey and Mars. The recommendations are the following: Kraft should boost the growth and profitability of Cadbury by exploiting their scale, marketing potential, placing in emerging markets and partnerships, as they did with Post cereals in 2008 (Hoover’s, 2009). Additionally on the functional level, Cadbury’s legal department should terminate Hershey’s license to sell and distribute their products in the U.S. and transfer this licenses to Kraft. Kraft should also take advantage of the Cadbury acquisition (diversifying on related business) and this should result in the creation of additional value for Kraft, resulting in a competitive advantage vs. competitors (Nestlà ©, Mars, etc.). A â€Å"tapered† integration of Cadbury is reasonable: selling the distribution rights to competitors in the markets where Kraft is not present (43 countries); at the same time Kraft should exploit the exclusive distribution and fabrication rights for Cadbury’s products where they are present.

Theories of Film Editing - Montage Mis-en-scene And beyond Essay

Theories of Film Editing - Montage Mis-en-scene And beyond - Essay Example Cinema is an art that developed from man’s incorrigible wish to record the movement and the moving objects because it was the moving and not static objects that interested him. The first film show, the Lumiere Show was just a shot of a train coming into the railway platform. Thus in the beginning Cinema was just only a recording medium and the movie camera only a recording machine. It functionally started as a medium to record theatre performances. The tragedy of the theatre is that every great performance by any actor goes into thin air just when the curtain is down. There is no record left. Cinema filled up this gap between the performance and the record for the posterity. As a recording machine, the camera stayed static, taking the position of a static audience in the theatre watching a play. Thus the recorded footage demanded no editing as the whole recording process was continuous. PARALLEL MONTAGE: It was the American film makers D .W Griffith, Edwin Porter who made the static camera vibrant. They invented what we call today the â€Å"close up†. A famous close-up shot of Griffith is Mae Marsh’s clasped hands in the trial episode of Intolerance, one of Griffith’s classics. The close up here adds on to the emotional tone of the film’s narrative. According to Siegfried Kracauer â€Å" It almost looks as if her huge hands with convulsively moving fingers were inserted for the sole purpose of illustrating eloquently her anguish at the most crucial moment of the trail.

Islamic subject 1 Essay Example | Topics and Well Written Essays - 250 words

Islamic subject 1 - Essay Example His views were echoed in many American newspapers which had substantial circulation (Aslan, 2005). After the US attack of September 11, the media was not left behind in spreading this mentality of the clash of monotheisms. Ann Coulter who was a renowned popular columnist wrote articles of hate against the Muslim religion. She proposed that western states should attack Muslim states, assassinate their leaders and convert them into Christian faith. The idea is well manifested by the rhetoric driving the war on terrorism. Most western countries described the scenario as a war between the good and the evils. Christianity was touted as a good religion whereas Islam was referred as the evil one. Evidence that illustrates that this mentality was propagated by the Western powers was the inhumane treatment of Muslim prisoners of war. In Afghanistan, they were made to eat pork and drink beer which is against Muslim religion (Aslan, 2005). I think Reza Aslan’s comparison of clash of monotheisms with protestant reformation in history is not valid. The historical differences between the transformation of Christian and expansion of Muslim are so diverse to be able to compare the two. Also, the western world’s perception of Muslim as an inferior religion is misguided (Aslan,

Capital Structure Pre and Post Global Financial Crisis Dissertation

Capital Structure Pre and Post Global Financial Crisis - Dissertation Example When debt financing is concerned, it includes borrowing from the banks, financial leasing, and bond issuing in the bond market. Equity financing mainly constitutes the retained earnings and issuing of additional shares in the stock market. Capital structure has its own importance in a company. There are primary two reasons supporting this fact. Firstly, debt and equity having differences in the costs, in the interest rates, and the required rates of return, there arises a need have an appropriate combination of debt and equity that can maximize the value of the firm by reducing the total cost of the company. This is achievable through the capital structure of the company (Broyles, 2003, pp.303-304). Secondly the knowledge and understanding of capital structure proves important since the borrowing of capital has an influence on the financial risk of the firm. The volatility of the net income or earnings per share of a company increases with the interest payments that represent additio nal fixed expenses for the company. This in turn increases the payment of interests on the issuing of bonds. The cost of equity capital also increases in the stock market as a result of borrowing. All these factors might eventually lead a company to financial distress or risk that leads to the increasing need for an appropriate capital structure (Broyles, 2003, p.304). ... primary aim of the study is to evaluate the capital structure of firms in the UK before the global economic crisis in the years around 2007 and after the financial crisis in the years 2011 or 2012. In order to achieve the above mentioned aim of the study, the following objectives have been considered: Review theories on capital structure in order to determine how it might change during a period of prolonged recession and liquidity crisis. Compare and contrast the capital structure of public UK companies in 2007 and in 2011/2012. Evaluate the extent to which any changes in capital structure are due to the ongoing global crisis. Capital Structure: An Understanding towards the Effect of Economic Crisis: There are four basic theories related to capital structure of a firm. These are: Net Income Theory of Capital Structure: This theory stresses on a firm’s ability to choose a capital structure where the level of share capital or equity is less than the debt of the firm. This helps a firm to increase its market value and thus decrease the weighted average cost of capital of the company. If the content of the debt in the capital structure mix is high, it is referred as financial leverage increasing which increases the value of the firm (Theories of Capital Structure, 2010). Thus it can be understood that when there is an economic crisis prevailing in a country, the availability of the debt reduces that affects the ration of the debt to equity and hence the capital structure of a firm would alter as a result. Net Operating income  Theory of Capital Structure: According to this theory, the concept of increasing financial leverage does not exist. It believes that changing the capital structure of a firm does not bring any change in the overall financial cost and value of the

Assigment 3 Assignment Example | Topics and Well Written Essays - 500 words - 1

Assigment 3 - Assignment Example They both got up from a sitting position whenever they felt like it. The children also displayed fine motor skills by playing with the props and toys; they would use the toy as a tool to smack the other toy. The toddlers also showed interest in the strange sounds they heard. If someone with a slightly strange voice spoke they paused for a second to recognize the source. One of the toddlers did show slight imbalance while walking, but the caretaker said that it was normal. Every child wobbles once in a while. The children showed cognitive development when they were playing with the toys. They also understood what the caregiver wanted them to do. The speaker would show them the toy whenever they seem to cry. They would immediately get interested in the toy or a game the speaker would play with them. Both the toddlers showed attention skills. Whenever the speaker would talk to them, they would listen and respond/react. The toddlers seemed interested in toys and props and engaged with the setup persistently until they started feeling lonely and wanted to go back to the caregiver. The children showed signs of their awareness about shapes and sizes. One baby tried to fit the small toy in the larger one, but the shapes were too different from each other, so they didn’t fit. But the child showed that he knew that smaller would go inside the bigger. The children also demonstrated curiosity and the ability to initiate. Any new toy would interest them. They would leave the old toys and would go discover a new one. It is difficult to write a comprehensive report about the cognitive development of the toddlers from a brief observation. However, during this short demonstration, they showed excellent eye-hand coordination, physical activity, sense of size and shape (with the toys), and chasing each other. Both the toddlers showed emotional connection with the speaker. They responded and obeyed many times during the demonstration. They would cower when a

Social networking Essay Example | Topics and Well Written Essays - 500 words

Social networking - Essay Example According to Gabler, the fact that Facebook exists, and that people make friends on this social networking site, does not mean that they make real friends. Indeed, because of the development of virtual friendships between individuals who are not in any way related has created a situation where there is no interpersonal relationships that have traditionally defined friendship. In arguing his case, Gabler goes as far as stating that Facebook offers what he terms as ‘friendship lite’ where individuals who claim to be friends do not have any personal relationships or any shared history that they can look back upon. There has developed a tendency among many individuals to want to become famous through social networking. This has been through their having more friends on these social networking sites than others, making having these friends a sort of popularity contest. The need to be popular within social networks has come to be termed as being pathetic because of the belief that individuals have ceased living a real life and have instead gone virtual. The fact that these individuals have chosen to live a virtual life has been detrimental not only for their own social development, but for individuals who have their own families, it has had an adverse effect on their children as well (Daly 480).

Utopia in leadership and education Essay Example | Topics and Well Written Essays - 1750 words

Utopia in leadership and education - Essay Example We have all heard of words like quixotic, idealistic, imaginative etc. and Utopia refers to all such words. Utopia therefore is about an imaginary, ideal civilization or sciety. It could exist as a city or even a world. Generally such a Utopia is more of a figment of imagination and does not really exist but it is something that is desired and may be regarded as possible in the future. So utopianism is about human efforts to create a better or perhaps perfect society. Fater on Philosophers like Plato and Aristotle also dwelled on the idea of Utopia and Utopianism. Plato gave his own idea of Plato's Republic, a perfect version of The Republic where ideals like equality prevail and perils like poverty and misery fail to exist. However, later certain elements in civilised societies like United States and Europe also worked to make religious and political Utopian scieties. Today the Utopia is something that ideally most people would like to see but hard to find in the real world.Organiza tion can be seen as an attempt to create Utopia. As the word suggest, organization means a society, business or group working set up to achieve certain goals in an ordered and structured fashion. Most organizations in today's world also aspire to achieve perfect work environment so that all members of society including the organization can reap benefits. In order to establish a utopian or a perfect organization the role of leadership becomes critical. The leadership qualities can play an important part in a perfect view of the firm. The leaders need to have certain qualities in order to nurture a perfect organization. Leadership breeds leadership: The task for the leadership is generally to provide its employees overall direction in order to effectively tap their true potential. In the absence of a proper direction the organizational culture may become counter productive. Providing direction in any way does not mean that managers can stifle the creativity and drive of their employees rather effective leadership allows others to inculcate in themselves superior leadership qualities and understanding of the organization and management process so that they them self can figure out the directions and actions which are needed to establish and flourish a Utopian organization. "The prime advantages of building leadership talent, besides eliminating the disadvantages of going outside, are twofold. First, the organization gets to groom the next generation in line with its culture and strategic agenda. Second, the organization has greater control over the supply of leaders with the requisite skills, making strategic implementation faster" (Pernick, 2001). Character & Integrity: These two factors spring to mind when a role of leader is defined in a Utopian or Non-Utopian organization. Especially when we talk about Utopian organizations that strive for excellence then their leaders should command excellence. In order to accomplish excellence a leader must first be a person of good character. Many thinkers and proponents of Utopianism argue that much of a person's character is formed early in life and that also brings the role of education which will be discussed later in the paper. A person with strong character shows drive, vigor, strength of mind, self-control, resolve, and courage, the traits essential for effective leadership. Dreamers & Visionaries: A leader of a Utopian organization needs to be a dreamer and an idealist. There are many worldly examples where our famous leaders have dreamt

Globalgiving and environmental study of the organization Essay

Globalgiving and environmental study of the organization - Essay Example The present study focuses on an analysis of the environmental factors associated with the registered charity thus studying its strengths, weaknesses, opportunities and threats and realizing the competitive advantage of the organization in regard to its objectives and goals. In order to develop plans for any new project, or business and for the purpose of its marketing, often the need for a charity might occur. In such cases, registered charities are essential for the purpose to be fulfilled. Globalgiving is one such registered charity organization that allows the donation from donors in different projects as well as assist in the initiation of new projects across the US and the UK. The Globalgiving provides with the opportunities of getting connected to large number of donors as well as project initiators thus enhancing the chances and of the project or the business to reach out in the public. Through Globalgiving, the new projects have the opportunity to present their ideas and caus es behind along with contribution from the different donors for the successful achievement of the plan. In other words, new plans get the opportunity to raise funds by presenting their thoughts and participating in the challenges as organized by the organization. The micro environment factors associated with an organization include its customers, employees, suppliers, competitors, shareholders as well as the media. As far as the Globalgiving charity organization is concerned, the most effectively working factor is an excellent team. The organization believes in hiring people who are ardent and committed to their work. The purpose of the organization is to consider all the new and good plans for the achievement of a better world to live in. The team is accordingly worked out thus accepting and supporting the new and exciting plans for the common masses, as proposed by different individuals or groups (Our team, 2011). In regard to the customers and suppliers of the organization, it ca n be obtained that Globalgiving efficiently brings in the connection between the individuals or groups who are interested to donate for the causes and those who come up with the new plans and projects to be listed in the charity (How Globalgiving works, 2011). The macro environmental factors can be understood to be associated with the political, economic, social, technological, environmental and legal implications as reflected by the charity organization. As far as the Globalgiving charity is concerned, it can be realized that the organization has created a position of its own in the industry thereby having donors and new projects listed for its website. Its tendency of welcoming new plans can be understood to have a positive effect on the society as well as the economic conditions of business in a country. However, in this context it can also be stated that success of the organization and support of the new plans might be expected to create newer competitors for the charity organiz ations. In regard to Globalgiving as well, several other registered charities are available across the US and the UK

Why would a firm want to become a multinational Essay Example for Free

Why would a firm want to become a multinational Essay Let’s be clear about what we mean by a multinational. This is a firm that extends beyond the borders of an individual nation and operates with affiliates and branches in at least two countries. A multinational organizes phases for producing goods and services to sell in different countries. For example, many car companies have mastered the so-called international segmentation of production, which works like this: A Toyota vehicle assembled in San Antonio may have been designed at the Toyota design center in Australia; the vehicle’s aluminum-wheel components may have been produced in Delta, British Columbia; and its other components may have been produced in yet another location. Other multinationals replicate entire production processes in different countries. Consider Coca-Cola. If you are visiting Poland, the Coke you drink probably was produced in a plant in Lodz, Poland, not in the United States, although the brand and the company hail from the U. S. International business scholars and economists have observed that firms become multinationals to exploit three broadly defined sets of advantages. The first is ownership advantage. Multinational firms usually develop and own proprietary technology (the Coca-Cola formula is patented and kept extremely secret) or widely recognized brands (such as Ferrari) that other competitors cannot use. Multinationals often are technological leaders and invest heavily in developing new products, processes and brands, while usually keeping them confidential and protected by intellectual property rights. Maintaining stronger protection of these elements helps firms enjoy greater profits from innovation. Second, consider localization advantage. Multinationals usually try to build facilities that produce and sell their products in locations near the consumer (the Polish consumers of Coke in our example). This helps reduce transportation costs or helps the company fit in better with local tastes and needs. Proximity to demand also helps firms adapt their products and services to different markets. At the same time, they also may take advantage of lower production costs (for example, labor costs, energy, sometimes even lower environmental standards) or more abundant production factors, such as expert engineering or greater raw materials). For example, the Polish affiliate of Coca-Cola also owns bottling plants in the Beskidy Mountains region of Poland, which is rich in mineral water for making other beverages. Finally, multinationals want to internalize the e benefits from owning a particular technology, brand, expertise or patents that they find too risky or unprofitable to rent or license to other firms. Enforcing international contracts can be costly or ineffective in countries in which the rule of law is weak and court procedures are long and inefficient. In these cases, the company also may risk losing its ownership advantage, which it has created at a substantial cost.

The Brics In The Global System Economics Essay

The Brics In The Global System Economics Essay In 2006, as BRICs mania gathered momentum, the four governments, at the initiative of former Russian President Vladimir Putin, collectively lifted themselves from the pages of investment reports to hold their first foreign ministers meeting on the sidelines of the annual UN General Assembly session. After a second meeting of the four foreign ministers in New York in September 2007, the BRICs launched a consultative process at the level of deputy foreign ministers to foster regular contacts and multilateral diplomacy. By 2008 the four BRICs foreign ministers, and on a different track the finance ministers, established a process to hold regular meetings to discuss common approaches to international problems, including the global financial crisis. Again at Russias initiative, the four BRIC heads of state met in July on the sidelines of the G8 (the G7 plus Russia) summit in Japan and plans were laid for a formal summit to be held in the Ural mountains city of Ekaterinburg, Russia in June 2009. Despite the groups improbable beginnings, BRICs were on a roll. 2. Successive communiquà ©s from follow-on meetings enumerated demands for an adjustment of global governance structures to better reflect the BRICs rising share of global output, trade, and financial flows. Nearly 60 percent of the total 14 increase in world output in 2000-2008 took place in developing and transitional countries, half of which occurred in the BRICS; their share of global GDP during the same period rose from 16 to 22 percent. Current projections estimate that China will overtake Japan as the worlds second largest economy in about 2010, and within the next two decades the top three economies in the world are expected to be China, the U.S., and India, with Russia and Brazil moving higher within the top ten. 3. BRICS symbolises the collective economic power of Brazil, Russia, India, China, and South Africa. Together the BRICS account for more than 40 per cent of the global population, nearly 30 per cent of the land mass, and a share in world GDP (in PPP terms) that increased from 16 per cent in 2000 to nearly 25 per cent in 2010 and is expected to rise significantly in the near future. The Rise of BRICS 4. BRICS, the five of the most important rising economic powers in the early twenty-first century, have emerged individually as second-tier regional powers and collectively as a joint presence in world politics. Although BRICS diplomacy took wing under Western radar, it now features well-publicised regular summits, communiquà ©s summarising common positions and demands, and activities to promote peer learning and public diplomacy. Goldman Sachss analyses may have indirectly spawned an incentive to collaborate diplomatically, but the bank is not alone in identifying (and promoting) such trends. Even before the global economic downturn, attention had begun to focus on the post-American world, a non-polar world, and especially the rise of China. 15 5. The BRICS countries have a significant strategic position on their continents: the Americas, Asia, Europe and Africa. Taken together, these five countries account for approximately 30 per cent of the earths surface. The importance of this vast territory is related to the amount of their mineral, water and energy resources, the availability of fertile land for agriculture and their biodiversity. All five countries have intensively developed activities in these areas with varying degree of success. The relative importance of agriculture and extractive activities, the transformation of mineral and energy resources and the magnitude of the BRICS agro-diversity are shown by their share in global trade in commodities and in the evolution of industrial activities. Their rich biodiversity also provides the opportunity for the development of very dynamic industries such as pharmaceuticals and biotechnology. 6. The total population of the BRICS is even more significant than their territory. The BRICS percentage of global population remained constant at around 43 percent of the worlds total population over the period 1985-2005. Chinas share of the world population declined from 22.1 percent in 1982 to 19.6 percent in 2005. However the population of all the other BRICS except Russia increased. The most significant increase in population occurred in India, which had 17.4 percent of the world population in 2005. This large share of the population represents both a challenge ad a source of opportunities. Challenges that frequently occur in large populations are those to do with the provision of water, food, energy and sanitation, as well as with the health and education systems. Other undesirable challenges associated with the population problem take the form of unemployment and the high degree of inequality in the distribution of income. These problems are common to the five countries, where a significant portion of the population lacks access to essential goods and services, and demand urgent redress. Data available from the United Nations show that Brazil and South Africa are among the countries with the worst distribution of income and that India and Russia are among those with the 16 largest percentage of the population living below the poverty line, 28.6 percent and 30.9 percent respectively in the mid 2000s. Problems related to the perverse distribution of income and limited access to public services (education, health, housing and urban infrastructure, public safety etc.) are reflected in their low human development index. 7. Huge regional disparities in human and economic development are evident in all five countries. In general, the wealthier are those that are more industrialised. Regional redistribution of income and access to essential goods and services represent a significant challenge that these five countries have in common. 8. Regarding the structure and performance of production, the combined GDP of the BRICS (in terms of purchasing power parity) represented in 2007 approximately 23 per cent of world GDP, more than the United States. In that year, China and India accounted for 10.8 percent and 4.8 percent of world GDP respectively. The economic performance of the BRICS has, however, varied widely in the last decades. China has maintained the fastest growing economy worldwide. India has grown significantly and more regularly. Russia after experiencing a severe crisis in the 1990s, and being faced with significant disorganization of the socialist economy, began a phase of significant growth in this decade propelled by the role of oil and gas in the economy. Brazil and South Africa have seen a small improvement in their economic performance, also well below their potential. 9. The spectacular economic growth in China is mostly due to the competitiveness of its manufacturing sector. It is important to point out that the industrial system in China has diversified to a significant degree during the last 25 years. The most noteworthy change, in recent years, has been the growth in the consumer durables and electronics sectors. In China, the share of technologically 17 intensive sectors in industrial output during the middle of the present decade approached 35 percent of the total value added by the manufacturing sector. This share is between 14 percent and 17 percent in the other four countries. 10. All the BRICS have raised their export and import levels in the last two decades, both in volume terms and as a share of GDP. In China, Russia and South Africa, foreign trade reached, in 2002, more than 50 percent of GDP while in Brazil and India it represented approximately 30 percent of GDP. Except South Africa, which has not increased its share of world exports in the last ten years, all the other four countries experienced high growth in exports? On the import side, all five countries increased their share of world imports, with the exception of Brazil. 11. The BRICS have been the recipient of significant amounts of foreign direct investment (FDI) in the last 50 years. Prior to 1984, Brazil received the greatest amount of FDI of all the BRICS. Although China reached the same level in 1985, Brazil continued to be a major destination for FDI during the 1990s, most notably during the process of privatization that took place during that decade. 12. China became the largest recipient of FDI in the world beginning in1993. The Chinese policy of attracting multinational companies was part of a strategy to expand their technological knowledge and later to strengthen domestic industries and companies. In China and India, where the capital account was not liberalized, FDI seems to have been concentrated in new investments in production and innovation. The other BRICS countries i.e. Brazil, Russia and South Africa, where the economies were liberalized with fewer restrictions, received more portfolio investment. This demonstrates the economic and political importance of the BRICS. The increase in the degree of influence of these countries took place during a period marked by intense transformation in the economy and global society. One of 18 this is the integration in the economy and society of significant proportion of previously marginalised segment of the BRICS population. 13. The crisis that started to affect the world economy in 2007-2008 has repositioned the role and importance of the BRICS. In a new scenario characterised by geopolitical realignment and where the role and function of the state in the economy are being redefined, their economic weight has in fact increased. Also, their capacity to remain immune is seen as a relevant source of ideas about how to survive during the crisis and to find ways of overcoming it. The differentiated role of the BRICS in the configuration of global power and the global economy will in some way constrain the evolution of their domestic system for innovation. Also, their national system of innovation are highly dependent on their historical development and on how the different domestic actors interpret global developments as well as how they position themselves in the national and international economies. On the other hand, more room for manoeuvre for setting up new industrial and technological policies may be e xpected. Significance of BRICS 14. The BRICS countries have consistently displayed high annual growth rate since 1980. China has grown at about 9.8%, followed by India at around 5.8% and Russia also at about the same level as India, while Brazil showed 2.4% growth. In comparison, the large industrialized nations group of seven (G-7) have shown 2.7% average annual growth. China and India have shown sustained growth by maintaining significantly high growth rates over a long period. 19 15. BRICS share of the global economy has increased by 1.5% over the last decade. During the period 2000-03, the BRIC countries contributed 1.4% of the annual global growth rate of 3.3% at purchasing power parity. Over the period 1980-2003, the per capita GDP at purchasing power parity has grown twelve fold in China, quadrupled in India, more than double in Brazil. In Russia, per capita GDP has increased by 50% over the 1998 levels. This indicates an overall increase in prosperity in BRICs. Accordingly the living standards have gone up in the BRIC economies, and the gap between the BRICs and advanced economies is narrowing down.(page 32 Sujatha) 16. This is also perhaps the most opportune time for forging closer links, given that the world economy is in a state of flux and a rebalancing is taking place towards the emerging economies. Their pivotal role in the global recovery has already catapulted the BRICs into the leadership role, which needs further cementing through greater interface among economies. Key Indicators and Statistics http://www.globalsherpa.org/wp-content/uploads/2011/04/BRICs-Development-Indicators-e1304046996149.gif 20 17. Economic Growth and Development of the BRICs (a) From 2000 to 2008, the BRIC countries combined share of total world economic output rose from 16 to 22 percent. Together, the BRIC countries accounted for 30 percent of the increase in global output during the period. (b) To date, the scale of Chinas economy and pace of its development has out-distancebd those of its BRIC peers. China alone contributed more than half of the BRIC countries share and greater than 15 percent of the growth in world economic output from 2000 to 2008. The chart above on key development indicators for the BRIC countries shows the sharp contrast in GDP, merchandise exports and the UNDPs Human Development Index (HDI) between China and the other BRIC countries. 18. Growing BRIC Middle Class (a) The rapid economic growth and demographics of China and India are expected to give rise to a large middle class whose consumption would help drive the BRICs economic development and expansion of the global economy.   The charts below depict how the increase in the middle class population of the BRIC countries is forecasted to more than double that of the developed G7 economies.   21 http://www.globalsherpa.org/wp-content/uploads/2011/04/brics-middle-class-income-bracket-2020-goldman-sachs-5.10-300268.png http://www.globalsherpa.org/wp-content/uploads/2011/04/expanding-world-middle-class-goldman-sachs-5.10-300246.png

Reclaiming the Voice in So Long a Letter Essay -- So Long a Letter Ess

Reclaiming the Voice in Bà ¢'s So Long a Letter  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Peter Barry identifies as one of the major aims of Postcolonial criticism the rejection of "the claims to universalism made on behalf of canonical Western literature" and more specifically "to show its limitations of outlook, especially its general inability to empathize across boundaries of cultural and ethnic difference" (198). Although Bà ¢'s intentions are not primarily anti-colonial, her novel So Long a Letter exemplifies how African literature provides a different perspective of their culture, and despite not fitting the model of the English canon, is valuable and significant on its own terms. Bà ¢ is not writing in defence of Africa. She is writing about Africa, and gender and class are much more fundamental to her work than race. It can be argued that rather than writing back to Empire, she is writing back to African male authors on behalf of African women, reclaiming the voice that has been previously denied to them. Mariama Bà ¢ was born into an influential Senegalese family in 1929. She was one of the first women to receive a Western education in Senegal. Reared by her maternal grandparents in a traditional Muslim household, she attended school only by the grace of her father, who had a strong vision of the future for his daughter. Bà ¢ attended the French School in Dakar and went on to study at the École Normal in Rufisque, entering with the highest exam score in all of French West Africa, graduating in 1947. She experienced life under colonialism, and also witnessed firsthand the events surrounding Senegal's independence from France, which was granted on April 4, 1960.1 Taking the social and political context from which Bà ¢ is writing into consideration, it i... ...Bà ¢'s Fiction." Ngambika: Studies of Women in African Literature. Eds. Carole Boyce Davies and Anne Adams Graves. Trenton, NJ: African World Press, 1986. 161-71. Carole Boyce, and Elaine Savory Fido. "African Women Writers: Toward a Literary History." A History of Twentieth-Century African Literatures. Ed. Oyekan Owomoyela. Lincoln: U. of Nebraska P., 1993. 311-46. Rueschmann, Eva. "Female Self-Definition and the African Community in Mariama Bà ¢'s Epistolary Novel So Long a Letter." International Women's Writing: New Landscapes of Identity. Eds. Anne E. Brown and Marjanne E. Goozà ©. Westport, CT: Greenwood Press, 1995. 3-18. Yousaf, Nahem, "The 'Public' versus the 'Private' in Mariama Bà ¢'s Novels." The Journal of Commonwealth Literature 30.2 (1995): 85-98. Zell, Hans, et al. A New Reader's Guide to African Literature. New York: Heinemann, 1983.    Reclaiming the Voice in So Long a Letter Essay -- So Long a Letter Ess Reclaiming the Voice in Bà ¢'s So Long a Letter  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Peter Barry identifies as one of the major aims of Postcolonial criticism the rejection of "the claims to universalism made on behalf of canonical Western literature" and more specifically "to show its limitations of outlook, especially its general inability to empathize across boundaries of cultural and ethnic difference" (198). Although Bà ¢'s intentions are not primarily anti-colonial, her novel So Long a Letter exemplifies how African literature provides a different perspective of their culture, and despite not fitting the model of the English canon, is valuable and significant on its own terms. Bà ¢ is not writing in defence of Africa. She is writing about Africa, and gender and class are much more fundamental to her work than race. It can be argued that rather than writing back to Empire, she is writing back to African male authors on behalf of African women, reclaiming the voice that has been previously denied to them. Mariama Bà ¢ was born into an influential Senegalese family in 1929. She was one of the first women to receive a Western education in Senegal. Reared by her maternal grandparents in a traditional Muslim household, she attended school only by the grace of her father, who had a strong vision of the future for his daughter. Bà ¢ attended the French School in Dakar and went on to study at the École Normal in Rufisque, entering with the highest exam score in all of French West Africa, graduating in 1947. She experienced life under colonialism, and also witnessed firsthand the events surrounding Senegal's independence from France, which was granted on April 4, 1960.1 Taking the social and political context from which Bà ¢ is writing into consideration, it i... ...Bà ¢'s Fiction." Ngambika: Studies of Women in African Literature. Eds. Carole Boyce Davies and Anne Adams Graves. Trenton, NJ: African World Press, 1986. 161-71. Carole Boyce, and Elaine Savory Fido. "African Women Writers: Toward a Literary History." A History of Twentieth-Century African Literatures. Ed. Oyekan Owomoyela. Lincoln: U. of Nebraska P., 1993. 311-46. Rueschmann, Eva. "Female Self-Definition and the African Community in Mariama Bà ¢'s Epistolary Novel So Long a Letter." International Women's Writing: New Landscapes of Identity. Eds. Anne E. Brown and Marjanne E. Goozà ©. Westport, CT: Greenwood Press, 1995. 3-18. Yousaf, Nahem, "The 'Public' versus the 'Private' in Mariama Bà ¢'s Novels." The Journal of Commonwealth Literature 30.2 (1995): 85-98. Zell, Hans, et al. A New Reader's Guide to African Literature. New York: Heinemann, 1983.   

Contrasting Friendship Essay -- essays papers

Contrasting Friendship â€Å"The two ladies, who had been intimate since childhood, reflected how little they knew each other†. This is how, author, Edith Wharton shows the relationship of two characters, Mrs. Ansley and Mrs. Slade, in the short story â€Å"Roman Fever.† These two women who are supposed to be friends, led envious lives of each other, and because of the way they lived they were very contrasting and conflicting characters. In the end, I believe Mrs. Slade was guiltier for her actions and in fact the whole incident would have never happened if it weren’t for her. Before there widowhood these two ladies led very envious and superficial lives. In describing her friend Mrs. Slade says, â€Å"Mrs. Horace Ansley, twenty-five years ago, had been exquisitely lovely†¦though, of course, still charming, distinguished†¦far more beautiful than her daughter. Horace Ansley was just the duplicate of his wife. Museum specimens of old New York. Good-looking, irreproachable, exemplary†. In return, when Mrs. Ansley was asked about or spoke about Mrs. Slade she would reply, â€Å"Alida Slade’s awfully brilliant; but not as brilliant as she thinks. Mrs. Slade had been an extremely dashing girl; much more so than her daughter who was pretty, of course, and clever in a way, but had none of her mother’s—well vividness†. These two ladies had a friendship based upon nothing but there own jealous and arrogant behavior; as if the only reason they spoke was in spite of one another. As Wharton describes them, â€Å" these tw o ladies visualized each other, each through the wrong end of her little telescope† (258). Wharton realized that these fragments composed the only true communication about their friendship and therefore told the real story of Mrs. Slade and ... ...hat Mrs. Ansley finally decided to shut Mrs. Slade up of her arrogant, superficial talk and she nonchalantly turned to Mrs. Slade and said, â€Å"I had Barbara†. In the end, I believe, it was Mrs. Ansley who had the ultimate revenge. While Mrs. Slade had planned to get rid of Mrs. Ansley that night, Mrs. Ansley not only answered the letter, and had a night of passion with Mrs. Slade’s husband, but she also had his child. Each time Mrs. Slade tried to make Mrs. Ansley feel like she meant nothing, Mrs. Ansley came back with a harsher reality for Mrs. Slade. Throughout the whole story, I believe Mrs. Slade is ultimately at greater fault because she was the one who brought up the letter and she wouldn’t let it go. She felt she had to top Mrs. Ansley each time. Though both women were at fault, in a way, Mrs. Slade had no one to blame for the consequences but herself.

Christianity Essay -- essays research papers fc

Christianity religion was founded in Palestine by the followers of Jesus. One of the world’s major religions, it predominates in Europe and the Americas, where it has been a powerful historical force and cultural influence, but it also claims adherents in virtually every country of the world. Central Beliefs The central teachings of traditional Christianity are that Jesus is the Son of God, the second person of the Trinity of God the Father, the Son, and the Holy Spirit. In Latin Trinity is define as threefoldness, fundamental doctrine in Christianity, by which God is considered as existing in three persons. While the doctrine is not explicitly taught in the New Testament, early Christian communities testified to a perception that Jesus was God in the flesh; the idea of the Trinity has been inferred from the Gospel of St. John. The developed doctrine of the Trinity purports that God exists in three coequal and coeternal elements—God the Father, God the Son, and God the Holy Spirit. (LaCunga 360) It sees these â€Å"persons† as constituted by their mutual relations, yet does not mean that God in his essence is Father, or a male deity. Jesus spoke of a relation of mutual giving and love with the Father, which believers could also enjoy through the Spirit. Christians also believe that Jesus’ life on earth, his crucifixion, resurrection and ascension into heaven are proof of God’s love for humanity and God’s forgiveness of human sins; and that by faith in Jesus one may attain salvation and eternal life. This teaching is embodied in the Bible, specifically in the New Testament, but Christians accept also the Old Testament as sacred and authoritative Scripture (Weaver 5). Christian ethics derive to a large extent from the Jewish tradition as presented in the Old Testament, (Carmody, Christian Ethics 15) particularly the Ten Commandments, but with some difference of interpretation based on the practice and teachings of Jesus. Christianity may be further generally defined in terms of its practice of corporate worship and rights that usually include the use of sacraments and that are usually conducted by trained clergy within organized churches. There are, however, many different forms of worship, many interpretations of the role of the organized clergy, and many variations in polity and church organization within Christianity. Divisions within the Religion In the... ...as Islam. People may also become Christian because they have been brought up in a Christian family. Christianity also appeals to many people who are homeless or less fortunate than others because of the promise of a better life after death. Many people regard the Bible as being proof of Christianity, especially the New Testament. If 2 billion people follow Christianity there must be something in it that draws so many people. Whether it is the promise of eternal life or that anyone can become a Christian, or the fact that you belong to something Christianity is one of the largest religions in the world today and is still growing. Bibliography Beach, Waldo. The Christian Life. Richmond: The CLC Press, 1966. Carmondy, Denise, and John Carmody. Christian Ethics: An Introduction through History and Current Issues. Engelwood Cliffs: Prentice Hall, 1993. ---. Christianity: An Introduction. Belmont: Wadsworth Publishing Company, 1994. Craig, David. What Christians Believe.Boston: Oneworld Publications, 2000. LaCunga, Catherine. God For Us: The Trinity and Christian Life. New York: 1992. Weaver, Mary Jo. Introduction to Christianity. Belmont:Wadsworth Publishing Company, 1984.

All Quiet on the Western Front by E.M. Remarque

â€Å"This book is to be neither an accusation nor a confession†¦ It will try simply to tell of a generation of men who, even though they may have escaped its shells, were destroyed by the war† states Erich Maria Remarque in the very beginning of his most known novel All Quiet on the Western Front. This book blames the war on damaging young people and states how they will never adapt back to normal life and accuses people who don't even fight in the war of starting it for no reason. The narrator of the story, Paul, talks about his experience with the war turning these sane men into heaps of madness, and how the war was completely unnecessary and does not do the country any good. Paul says while on leave, â€Å"Out there I was indifferent and often hopeless– I will never be able to be so again. I was a soldier, and now I am nothing but an agony for myself, my mother, for everything that is so comfortless and without end†.(p. 185) This evidence shows that the war causes the soldiers to feel uncomfortable with the world outside after the war. The war changes the soldiers into people who teach others to kill and don't even know the reason. For example, one night while Paul volunteered for patrol, shelling started so he got into a shell hole to take cover. A Frenchman later jumps into the hole with Paul but Paul has to stab him. While in the hole with the Frenchman's lifeless body Paul talks to him he says, â€Å"Why do they never tell us that you are poor devils like us, that your mothers are just as anxious as ours, and that we have the same fear of death, and the same dying and the same agony–Forgive me, comrade; how could you be my enemy?†(p.223) this shows that even the soldiers don't like the fact that they fight these people for no reason, that they all have rights as people and they all show fear so why would they fight each other. While on leave Paul speaks to two gentlemen who offer him cigars, while talking to the gentlemen one says, â€Å"but this relates to the whole. And of that, you are not able to judge. You see only your little sector and so cannot have any general survey. You do your duty, you risk your lives, that deserves the highest honor–every man.†, this shows that people who don't even fight in the war think that they know more about what goes on than the soldiers who actually fight in the battle. Another way the book shows that the soldiers don't want the war and that it only helps a select few takes place on page 206. One quote on this page reads † every full-grown emperor requires at least one war otherwise he would not be famous†¦ there are other people back behind there who profit from the war, that's for certain.† this blames the government for needing a war because they believe it would make them go down in history as a great nation and that the war's only purpose consisted of a government wanting too much power. â€Å"I think it is more of a kind of fever no one, in particular, wants it, and then all at once there, it is. We didn't want the war, the others say the same thing– and yet half the world's in it all the same.†(p.206) this quote comes up when Paul and his comrades talked about the significance of the war and why they fought the war. It states that the people never wanted or needed the war in the first place the government wanted to show that they had power. Remarque accuses the government with this statement because he writes about the people and the soldiers not wanting the war for many reasons such as food, materials, and money, but yet the war still took place. All in all this book accuses the war and the government of the death of these young men and for ruining their lives. The war did not need to take place and many people did not like the war. The war caused young men to get drafted and not have proper training on the battlefield causing more casualties. All of these things make All Quiet on the Western Front what remarque said it wouldn't turn into, an accusation.

Community: Police and Good Schools Essay

If you were to close your eyes and think about your ideal place to live, what would come to mind? For some of us, it would be a condo on a beach where it was warm all year long. For others, it would be living in the mountains or on several acres out in the country near a small town, but what things would you need to feel secure and happy? It has become necessary to create an ideal community since people first started to settle down. There were several issues that people put importance on to achieve such a community, such as good schools, police protection, appearance of neighborhood and public transportation. I believe that police protection and good schools are the main factors to create an ideal community. First, police protection is a major part in a community they provide security and welfare to people. As the rate of crimes is increasing day by day, people are becoming to feel more insecure and less safe. When there is more crime, then more people have the fear of being harmed and that creates a large number of withdrawn individuals. Therefore, this situation affects the well being of the community in the negative way. As it is claimed that the appearance of neighborhood is essential to create and ideal community, I believe that the security of people is essential for the appearance of neighborhood. Security and appearance are connected because having good security allows the people feel like things can be good, which makes the people of the neighborhood want to make things look as beautiful as they can make it. Security can help create the ideal community because it brings the warm feeling of safeness. Second, if there are good schools, the less ignorance will exist in a community. In my opinion ignorance is one of the major barriers in front of the development of individuals. Good schools create well informed and sophisticated individuals and by the help of people like that a community has a better chance to provide solutions to its main issues such as technologic and economic development. Therefore, good schools should be provided in order to avoid problems in a community and to create individuals who will take part to create an ideal community. In conclusion, there is more need for people to create an ideal community, I believe that good schools and police protection are the main needs should be provided. When there is more secure and knowledgeable people in a community, then there is more chance for that community to solve other problems and take a step in order to become an ideal community.

Strategic Management Assignment

HANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM —————-o0o—————- INTERNAL ENVIRONMENT ANALYSIS Research in Motion Ltd. Tutor: Mr. Nguy? n Anh Quan Students: Ph? m Thanh H? ng M? u Minh Tuy? n Vu Ng? c Anh Class: Tutorial 3 Course: Strategic Management Date: 16/09/2009 Word count: 3, 261 words I. INTRODUCTION Besides external environment analysis, in order to craft a plausible strategy, the company has to understand itself as well, or in other words, to carefully evaluate its resources and competitive position. In this report, we look into the case of Research in Motion Ltd. RIM) to illustrate this point. Firstly, we will provide readers with background knowledge of the company, following by assessment of the company’s current strategy. Then, the SWOT analysis is executed, and the weighted competitive strength assessments is considered. Lastly, from the analysis, we provide the list of issues and problems t hat merit front-burner managerial attention. II. BODY 1. Company’s background: RIM was founded in 1984 by Mike Lazardis. Based in Waterloo, Ontario, the company also has offices in North America, Europe and Asia Pacific. RIM provides platforms and solutions for access to time-sensitive information, including email, phone, Instant Messaging (IM), short message service (SMS) messaging, Global Positioning System (GPS), Internet and intranet-based applications. RIM is known primarily as the maker and provider of Blackberry wireless devices and e-mail services. It can provide users with a wireless extension of their work and personal email accounts, including Microsoft Outlook, IBM Lotus Notes, Novell GroupWise and many Internet service provider (ISP) email services. RIM has recently reached 14 million subscribers worldwide and had just over $6 billion in revenue. In early 2008, RIM was one of Canada’s largest companies with a market capitalization of $69. 4 billion. RIM had more than 100,000 enterprise customers and an estimated 42% market share of converged devices. Revenues were contributed mainly by handheld sales (73%), followed by service (18%), software (6%) and other revenues (3%). In 2007, 57. 9% of RIM’s revenues were derived from the US, 7. 3% from Canada and the remaining 34. % from other countries. RIM had over 270 carrier partnerships in more than 110 countries. In terms of product innovation, RIM has a wide range of product design and innovation awards, including recognition from Computerworld as one of the Top 10 Products of the Past 40 Years. 2. Assessment of company’s current strategy 2. 1 Company’s strategic approach: RIM’s strategy focuses mainly on differentiating its products from those of competitors in order to serve a niche market for business class. In terms of differentiation, the BlackBerry wireless platform and line of handhelds include e-mail, phone, IM, SMS, internet, music, camera, video, radio, organizer, GPS and a variety of other applications. BlackBerry’s small size, long battery life, and ease of use, made the product extremely popular with busy executives who valued the safe and secure delivery of corporate mail. In fact, organizations that relied on sensitive information, such as the U. S. government and large financial institutions, were early and loyal adopters of BlackBerry and RIM’s largest customers. RIM’s enterprise e-mail servers, which were attached to the customer’s e-mail and IM servers behind company firewalls, encrypted and redirected e-mail and other data before forwarding the information to end consumers through wireless service providers (see Exhibit 3). RIM had more than 100,000 enterprise customers and an estimated 42 per cent market share of converged devices as mentioned above. 2. 2 Firm’s competitive scope: RIM has a quite narrow geographic market coverage, mainly in the region of North America, with the US market contributing 57. % of RIM’s revenues, 7. 3% from Canada and the rest 34. 8% from other countries. The company competes in several industries, including wireless devices, software and service. In terms of revenue distribution, as mentioned above, handheld sales is in the first rank 73%, followed by service 18%, software 6% and other revenues 3%. 2. 3 Recent move position and performance: In terms of competing against rivals, RIM ’s strengths firstly lie in the ability to improve its products both in design and technology. For example, RIM had recently introduced the award-winning Blackberry Pearl and Blackberry Curve, which were a significant design from previous models and for the first time targeted both normal consumer and business professionals. RIM had a variety of product designs and innovation awards, including one of the â€Å"Top 10 Products† from Computerworld in the Past 40 Years. Recently, RIM has stepped up in advertising its product, like images from celebrities like Madonna and Paris Hilton holding Blackberry in their hands. Especially, US President Obama were sighting using Blackberry device. Also, RIM is very brave to open their target market to younger consumers instead of their usual business consumers by launching Facebook, partnerships with software developers to bring popular games such as Guitar Hero II to the Blackberry mobile platform. Another illustration is that just six months after launching Facebook for BlackBerry, downloads of the popular social networking software application had topped one million, indicating that younger consumers were gravitating towards the popular handhelds. All these actions suggest a more aggressive move to the consumer, or at least prosumer, smartphone space. What’s more, RIM is expanding the number of product and technology development facilities in locations such as Fort Lauderdale. Geographic expansion is an essential strategy, but it has its trade-off. We will talk more about this in the SWOT analysis. One of the key factor for RIM to win over competitors is in the field of R&D. RIM employed just over 2,100 people with different R&D areas of expertise: radio frequency engineering, hardware and software design,audio and display improvement, antenna design, circuit board design, power management, industrial design, and manufacturing engineering, among others. R&D efforts focused on improving the functionality, security and performance of the BlackBerry solution, as well as developing new devices for current and emerging network technologies and market segments. R&D had increased significantly both in terms of the total number of employees as well as the geographic scope of its operations. Since 2000, the R&D group had grown more than tenfold, from 200 to 2,100 people and expanded to two more locations in Canada. Additionally, by merging with competitors, RIM had over 270 carrier partnerships in more than 110 countries around the world. Through the Blackberry Connect licensing program other leading device manufacturers such as Motorola, Nokia, Samsung and Sony Ericsson could also equip their handsets with Blackberry functionality and other technologies. 2. 4. Evaluating the strategy: 2. 4. 1 From quantitative standpoint: †¢ In 2007 revenue increased by 98% from the previous year. †¢ Reached 14 million subscribers worldwide and had just over $6 billion in revenue (see Exhibits 1 and 2). †¢ Since 2000, the R&D group had grown more than tenfold, from 200 to 2,100 people, made up about 35 per cent of RIM’s 6,254 employees. Total headcount had also been growing in double digits over the last five years (see Exhibit 7). †¢ Low employee turnover rate and received â€Å"Canada’s 10 most admired corporate culture†. 2. 4. 2 Key indicators of how well the strategy is working †¢ Firm’s sale, market share and customers: 14 million subscribers in 2008, nearly double than in 200 7 with 8 million subscribers worldwide. †¢ $6 billion in revenue, doubling of that in 2007 (see Exhibits 1 and 2) †¢ 1/6 of the market share (Exhibits 8). RIM revenue compared with others: For 4 years RIM revenue increased 10 times more from $595 million to $6,009 million, while the leader Nokia almost double ( $46,606 million to $80,672 million), Motorola from $23,155 million to $36,622 million. Apple from $6,207 million to 24,006 mil and Palm from $838 million to $1,561 million. Overall, RIM had the fastest growing rate (Exhibits 6). †¢ As one of the first to market with two-way messaging, over the years RIM has continuously improve its design and technology with award-winning models like Blackberry Pearl and Blackberry Curve. Also, good money is being spent on investment in R&D to keep up with the change of the mobile industry. This creates a good image and reputation of the company to customers. 3. SWOT Analysis: 3. 1 Strengths: †¢ Product innovation: (a competence) The rationale of R & D Department at RIM is: â€Å"Communication Through Innovation†. ? Products that attract the attention of both consumers and business professionals. Originally built for busy professionals, BlackBerry had made considerable headway in the consumer market and become something of a social phenomenon. CO-OP program with the University of Waterloo. CO-OP supplies business and industry with experience and contacts, as well as the opportunities to apply and refine what is learned in class. †¢ World leader in Business Mobile Communications market: ? One of the only trusted phones for the business-class mobile e-mail. As mentioned above, BlackBerry integrate e-mail, phone, IM, SMS, internet, GPS and a variety of o ther, in addition to small size, long battery life, and ease of use; making the product extremely popular with busy entrepreuners. Accumulated wide range of product design and innovation awards, recognition by Computerworld as Top 10 products of the past 40 Years. RIM had more than 100,000 enterprise customers and an estimated 42 per cent market share of converged devices, and significantly higher market share of data-only devices, in North America. †¢ Secure delivery: ? Source code is one of their few technical assets which is highly protected and is a key role in the success of the company, delivering the safe and secure voice and data transmission on which the BlackBerry reputation was built. This can be considered as a distinctive competence of RIM. †¢ Strong working culture: RIM’s core competence. ? Company culture has contributed towards a lower turnover rate compared to larger companies, and more happy employees. They have flexibility, adaptability and the ability to work collaboratively. There are not a lot of process or the kind of bureaucracy. 3. 2 Weaknesses: †¢ Shortage of physical space at RIM’s Waterloo campus. It is considered as a hazard of a growing company since it is not going to be conducive for expansion. †¢ Internal resistance to expand R&D to locations outside of Waterloo. There are people here, even leaders and senior people, who said: â€Å"What? Products being built elsewhere? No! We can’t do that! Then we won’t have any control! † So, some of it is a cultural shift and a mind shift for the people that have been there and it is hard for them to let go and to be part of a really big company. 3. 3 Oppo rtunities: †¢ Economic situation: ? Many smaller firms and technology start ups are struggling financially. ? In light of the dynamic market situation, RIM needs to ensure that its investment in R&D keeps up with the pace of change in the mobile industry. Analysts predict an immense opportunity for smart phones starting in 2008-2009, which shipments reaching the billions by 2012. †¢ There are not many trusted alternatives for business-class mobile e-mail. RIM could be one of the world’s biggest handset manufacturers in the future. 3. 4 Threats: †¢ Global economic downturn recently caused a lot of difficulties for all companies, and RIM is not taken into the exception. †¢ Explosive growth and increased competition on the R&D team to develop new solutions in the global smartphones market. In 2007, Symbian Operating System designed for mobile devices held an estimation of 65 percent worldwide share of the converged devices, shipping 77. 3 million smartphones. The second position was given to Microsoft’s Windows Mobile OS with 12 percent while RIM Blackberry OS at 11 percent. †¢ Apple announced that it would be pursuing the business segment, as Microsoft and Google were also both trying. Apple’s innovation in its mobile user interface and new technology (thermal touch screen) has created a new trend in mobile phone usage. This prompted a lot of design activities among competitors. Key competitors have already expanded globally while RIM is just on the way to be a global player. As can be seen from the SWOT above, RIM has a lot of strengths compared with its weaknesses. Its main problems that need solving currently are the expansion of the head quarter in Waterloo and the frightful competitiveness between competitors since there are day-by-day changes in technology that is considered as the matter of life and death for every player in mobile industry. When RIM becomes a global cell-phone producer, it has to face with th e competition from giants such as NOKIA, Motorola, Apple, Palm, etc. . Weighted competitive strength assessment To do the weighted competitive strength assessment of RIM, we take 2 main competitors namely Apple and Nokia. In order to have a precise view, we would like to consider the competitive assessment merely in the biggest industry of RIM – smart phones. The 8 key success factors that most affect industry’s members to prosper in the marketplace are identified. Among them, qualified human resource and quality of the products are considered the most important, thus get the weight of 0. 2. These are followed by the innovation to create new product, which is given 0. 15 weight. Reputation/image, financial resources, technological skills and product security are all rated as of medium importance, hence having 0. 1 weight. Last comes the customer service capability with the weight of 0. 05. [pic] From the assessments, it is seen that RIM ranks higher than its two competitors in terms of product quality and product security. However, the company is not as good as rivals in other aspects. Therefore, all things considered, the firm has a net competitive disadvantage versus major competitors, with the weighted overall strength rating of only 6. 9 compared to Apple’s 7. 4 rate and Nokia’s 8. 5. 5. Strategic issues and problems that merit front-burner managerial attention After careful consideration of both industry and competitive analysis, as well as the evaluations of the company’s own competitiveness, we have come to the â€Å"worry list† that is further discussed below. This list points out strategic issues that the managers of Rese arch in Motion need to address and resolve so that the company can be more financially and competitively successful in the years ahead. ? How to recruit and retain qualified engineers: As mentioned above, R&D and engineering were the heart and soul of RIM. Therefore, the growth of the company is in close relationship with the development of its technological human resource. With the explosive growth of the firm, since 2000, the R&D group had grown more than tenfold, from 200 to 2,100 people. However, the industry is experiencing a scarcity in the labor market, especially for high-skilled workers, leading to fierce competition to attract talented individuals. †¢ In the specific situation of RIM, because of its centralization in Waterloo, the company relies heavily on the labor supply of the region. However, this resource is strictly limited. On the other hand, the enterprise also faces threats from other companies, such as Microsoft or Google, as Waterloo is regarded as â€Å" an incredible pool of talent†. †¢ Attracting outside talent to Waterloo was difficult given the competitive nature of the global software development industry. The city of 115,000 people might not be perceived by some candicates to be as attractive as other high-tech centers which were more cosmopolitan, for instance Silicon Valley, or Taipei, Mitaka, Glasgow. †¢ In software, breakthrough innovations often came from small teams led by a visionary. In other words, although new graduates were essential, to be ahead of the game, a good proportion of the incoming employees for RIM was going to have to be senior hires. In the dynamic wireless communications market, exceptional software developers were scarce. †¢ From another perspective, similar to other players in the telecommunication industry, it is RIM’s policy to maintain its R&D spending as a consistent percentage of total sales. R&D expenses are seen as a proxy for new product or service development, therefore used as a key indicator of future revenue potential. Human capital represented the bulk of R&D dollars and in fact, this rate is decreasing from 10. 59% in 2004 to 5. 99% in 2008. This is significantly low compared to rivals’ rate: Palm with 12. 24%, Motorola with 12. 09% and Nokia with 10. 20%. As a result, the need to increase the R&D employees is crucial to the development of the corporation. ? How to solve the shortage of physical space at RIM’s Waterloo: This is another problem that needs attention from managers of RIM. The expansion of physical space is essential to satisfy the current demand of organization’s people as well as facilitate the growing human resource. Whether to remain centered in Waterloo or expand existing geographies: Maintaining the centralization in its headquarter brings about various benefits, such as the nurturing of the corporate culture, or the control of technology together with core activities. In fact, the cryptographic and software source code of Blackberry on which the brand repu tation was built is considered uncompromised by the corporation. It is said by Chris Wormald, vice president of strategic alliences, that â€Å"Our source code is really among our few enduring technical assets. We have gone through extraordinary measures to protect it. We don’t give anyone any access under any circumstances. This vertical integration of technology makes geographic expansion and outsourcing of software development very difficult. † Therefore, intellectual property rights is strategically managed through a strategy that divided core platform development from product and technology development, with most of the core work still occuring in Waterloo. However, it is also concerned that without geographical expansion, the company can be left behind in its competition. How to maintain the unique culture while expanding the company: The culture at RIM headquarters was seen as one of its differentiators and was a key factor in RIM’s low employee turnover rate. The company has recently been recognized as one of â€Å" Canada’s 10 Most Admired Corporate Cultures†. This culture is described as flexible, adaptable and supportive, leading to the ability t o respond quickly to market opportunities of the firm. Compared to its competitors, RIM has a nice and dynamic environment, a place engineers like to work. Nevertheless, this unique culture is being challenged. The exponential growth of the company means the dramatic increase in human resource, and how to integrate the newcomers into RIM’s culture becomes an alarming question. Furthermore, when expansion of R&D is brought into consideration, internal resistance is also heard. People complained about changing in the strategy. So here a cultural shift for the people is required. ? How to compete with rivals in markets other than the North America: In terms of operating system, RIM Blackberry is ranked the third worldwide, with 11% market share in 2007, and the first in North America. In the same year, 57. % of RIM’s revenues were derived from the United States, 7. 3% from Canada and the remaining 34. 8% from other countries. Currently RIM had offices in North America, Europe and Asia Pacific, however, it had only three wholly owned subsidiaries — two in Delaware and one in England. From this statistics, it can be seen that the main market of Blackberry is still North Amer ica. To compete successfully, RIM has to enhance its appearance and market share in other major markets as well. Expanding the global reach of Blackberry solutions is therefore a fundamental part of RIM’s strategy. III. CONCLUSION From the internal environment analysis, we draw a conclusion that RIM is pursuing a reasonable strategy of focus differentiation. Its trend to move toward the consumer market is wise, promising to bring more market share and profits for the company. However, because of its small size and limited resources compared to big players in the industry, it is somehow having a net competitive disadvantage. To further itself in the future, the company should enhance its strengths, minimize the weaknesses together with catching opportunities as well as eliminating threats. The worry list above should be considered carefully so that the company can be compete more successfully in the coming years. REFERENCE 1. Company Histories. â€Å"Research in Motion Ltd. † [Online] Available at: http://www. fundinguniverse. com/company-histories/Research-in-Motion-Ltd-Company-History. html [Accessed 20 August 2009]. 2. Pkaasish, 2008. â€Å"Research in Motion Ltd. Always on, always connected†. [Online] Available at: http://www. oppapers. com/essays/Blackbberry/132559 [Accessed 22 August 2009]. 3. 2008. â€Å"RIM Reviews in Waterloo, ON (Canada)†. [Online] Available at: http://www. lassdoor. com/Reviews/RIM-Waterloo-Company-Reviews-EI_IE9091. 0,3_IL. 4,12_IC2280158_IP4. htm [Accessed 30 August 2009]. 4. PATRICIA BOW, 2008. â€Å"BUSINESS†¦ not as usual†. [Online] Available at: http://www. alumni. uwaterloo. ca/alumni/pubs/magazine/spring09/business/index. html [Accessed 30 August 2009]. 5. Arik Hesseldahl, 2006. â€Å"BlackBerry vs. Redberry in China†. [Online] Available at: http://www. businessweek. com/technology/content/apr2006/tc20060413_266291. htm? chan=search [Accessed 30 August 2009]. 6. Innovation, 2008. â€Å"BlackBerry: Innovation Behind the Icon†. Online] Available at: http://www. businessweek. com/innovate/content/apr2008/id2008044_416784_page_2. htm [Accessed 1 September 2009]. 7. Singapore and Reading (UK), 2008. â€Å"Smart mobile device shipments hit 118 million in 2007, up 53% on 2006†. [Online] Available at: http://www. canalys. com/pr/2008/r2008021. htm [Accessed 2 September 2009]. 8. Wikipedia, 2008. â€Å"Smartphone†. [Online] Available at: http://en. wikipedia. org/wiki/Smartphone [Accessed 3 September 2009]. 9. BlackBerry Nation Sample Chapter. â€Å"Chapter Two: The Birth of the BlackBerry†. [Online] Available at: http://blackberrynationbook. om/index. php/BlackBerry_Nation_Sample_Chapter#Financing_The_BlackBerry [Accessed 2 September 2009]. 10. Damian Francis, 2009. â€Å"Screw You Economic Downturn, We’re BlackBerry! †. [Online] Available at: http://www. popsci. com/gear-amp-gadgets/article/2009-02/screw-you-economic-downturn-we%E2%80%99re-blackberry [Accessed 6 September 2009]. Exhibit 1 Note: RIM Fiscal year ends in March (Fiscal 2008 is the year ending March 31, 2008) Source: RIM Fiscal 2007 Annual Report and Fiscal 2008 Press Release (April 2, 2008) Exhibit 2 [pic][pic] Exhibit 3 [pic] 1. BlackBerry ® Enterprise Server : Robust software that acts as the centralized link between wireless devices, wireless networks and enterprise applications. The server integrates with enterprise messaging and collaboration systems to provide mobile users with access to email, enterprise instant messaging and personal information management tools. All data between applications and BlackBerry ® smartphones flows centrally through the server. 2. BlackBerry ® Mobile Data System (BlackBerry MDS): An optimized framework for creating, deploying and managing applications for the BlackBerry Enterprise Solution. It provides essential components that enable applications beyond email to be deployed to mobile users, including developer tools, administrative services and BlackBerry ® Device Software. It also uses the same proven BlackBerry push delivery model and advanced security features used for BlackBerry email. 3. BlackBerry Smartphones: Integrated wireless voice and data devices that are optimized to work with the BlackBerry Enterprise Solution. They provide push-based access to email and data from enterprise applications and systems in addition to web, MMS, SMS and organizer applications. . BlackBerry ® Connectâ„ ¢ Devices: Devices available from leading manufacturers that feature BlackBerry push delivery technology and connect to the BlackBerry Enterprise Server. 5. BlackBerry ® Alliance Program: A large community of independent software vendors, system integrators and solution providers that offer applications, services and solutions for the BlackBerry Enterprise Solution. It i s designed to help organizations make the most of the BlackBerry Enterprise Solution when mobilizing their enterprises. 6. BlackBerry Solution Services: A group of services that include: BlackBerry ® Technical Support Services, BlackBerry ® Training, RIM ® Professional Services and the Corporate Development Program. These tools and programs are designed to help organizations deploy, manage and extend their wireless solution. Source: http://na. blackberry. com/eng/ataglance/solutions/architecture. jsp Exhibit 4 [pic][pic] Source: http://www. rim. com/newsroom/media/gallery/index. shtml and Fortune, â€Å"BlackBerry: Evolution of an icon,† Jon Fortt, Sept 21, 2007, accessed April 7, 2008: http://bigtech. blogs. fortune. cnn. om/blackberry-evolution-of-an-icon-photos-610/ Exhibit 5 MOBILE TELEPHONE USERS WORLDWIDE (IN MILLIONS) [pic] Source: Created from data accessed from the Global Market Information Database, April 4, 2008, http://www. portal. euromonitor. com. proxy1. lib. uwo. ca:2048/portal/server. pt? control=SetCommunity&CommunityID=207&PageID=720&cached=false&space=CommunityPage Exhibi t 6 [pic] [pic] Note: Nokia 2007 includes Nokia Siemens. Source: Company Annual Reports. Exhibit 7 [pic] Source: RIM Annual Reports. Exhibit 8 Market share of mobile operating system 2008 [pic] Source: Wikipedia, the free encyclopedia

KFC in India Essay

1. Since its entry into India in 1995,KFC has been facing protests by cultural and economic activists and farmers. What are the reasons for these protests and do you think these reasons are justified? Exaplain. During the early 1990s, KFC set up their business at India and they were faced all kind of protests by cultural, economic activists and farmers (The Ecologist, 1995). On the year of 1995, KFC open the first outlet at Bangalore and KFC was among the first fast-food multinational to enter India. One of the case which KFC involved is the municipal food inspectors found that KFC’s â€Å"hot&spicy† seasoning contained nearly three times more mono sodium glutamate (MSG, popularly known as ajinomoto, a flavor enhancing ingredient) than allowed by the Indian Prevention of Food Adulteration Act,1954 (IPFAA) (Ray, Ashis, 1995). According to the IPFAA , fast food restaurants can only contain maximum 1 percent of MSG as a seasoning of the food. Therefore, the KFC’s chicken being sent for food inspectors’ examination, followed by laboratory tests and analysis. But after all the procedure, they found that KFC’s chicken had exceed the legal MSG limits which is con tained 2.8 percent of MSG. Due to this issue, KFC being charged  because of â€Å"adulterated, misbranded, and unfit for human consumption. (Ray, Ashis, 1995) After the protests faced at Bangalore, Pepsi Co opened a second KFC outlet in Delhi, the national capital, in October 1995 (Delhi’s Fried Chicken Blues,1995). Within couple of weeks of launch, KFC in Delhi had to stop its business as health officials canceled its license on November 1995 due to coating mix imported from United States contained sodium aluminium phosphate(SAP), which was hazardous to human health. Meanwhile, KFC was able to proved that SAP was used in small quantities in the baking powder and was not harmful. And the KFC had won the case and resumed back its business.(Delhi’s Fried Chicken Blues,1995) After all the protests had been settle down, the activist from Delhi against taking up another issues about the hygiene conditions of the restaurant. Due to an inspection by food inspectors found flies buzzing around the kitchen and garbage cans just outside the restaurant premises. Because of the issue, the Delhi KFC outlet was closed within 23 days of reop ening. From the cultural and economic activists and farmers perspective, KFC will also bring numerous disadvantage towards them if KFC start up their business at India. Nationalists also feared a culture invasion; environmentalists and farmers felt grain consumption by cattle for meat production would be detrimental; and nutritionists highlighted the consumption of fast food will increase the rate of obesity, hypertension ,heart disease , and cancer. Therefore, they were protest the entry of KFC into their country and they also carry â€Å"boycott KFC† signs while protest. KFC had experience different kind of issue raised up by the cultural and economic activists and farmers, there are some cases where the KFC should research about India culture before they enter. Most of the protests cases was because of the healthy issues brings to the people after consume the KFC’s chicken (Protest against KFC,2004) Sometimes, many businesses too focus on profit making and did not concern on the consumer’s healthy. Therefore, KFC have to follow the legal requirement of the food in order to sustain their business in India. On the others hand, most of the farmers  protest is because they feared that the fast-food chain will affect its local agricultural environment (Narasimhan, Shakuntala,1996). All this is about ethical of business, KFC should not serve a food which is contained unhealthy ingredient and they must also concern more on the economy growth at India. 2. PETA has been protesting against KFC in India since the last 1990s. What are the reasons for PETA’s protests against KFC and how did KFC’s management react to them? Do you agree with PETA that KFC has been cruel toward the birds and hence it should leave India? Based on this case study, we found out that KFC in India faced severe protests by People for Ethical Treatment of Animals (PETA), an animal rights protection organization. The reason for PETA’s protest against KFC was primarily due to the inhumane treatment the chickens faced on KFC farms and released a video tape showing the ill-treatment of birds in KFC’s poultry farms. Pilgrim’s Pride (PP) is one of KFC’s award-winning supply operations and the second largest processor of chickens in the United States. PETA’s investigations in Pilgrim’s Pride poultry farm brought to light the inappropriate practices that prevailed in KFC’s supplier operations, Yamini Aparna K . Vivek Gupta (2004). In other word PETA found a video exposing KFC supplier abuse chickens by cruel trick and this immediately aroused public attention. In the 4 minute video released by PETA in regards to these allegations, viewers witnessed birds living in overcrowded, crammed warehouses with barely any space to move, vast amounts of chicken carcasses that had died from disease, dirty, injured chickens and the cruel actions towards the animals by the hands of the staff. Besides that, the staff do anything to abuse the chicken, they often cut off their wings, slamming them to the wall, punched them as sandbags, kicked them as football. At slaughter, the chicken’ throats are slit and dropped into tanks of scalding-hot water while they are still conscious.(refer to reference 11) They abuse the chickens alive to death and then gave to outlet frying as delicious fried chicken serve all around the world. Though other fast food organizations such as McDonald’s and Burger King had already ‘upped’ their standards regarding the treatment of animals, KFC had yet to do so. In these factories and poultry farms, birds were kept in very unhygienic conditions and treated cruelly. However, undeterred by  the protests by PETA and other animal rights organizations, KFC planned a massive expansion program in India,Margaret Scheikowski (2009). According to ‘PETA’s Fact Sheet of KFC’s Cruelty’, there were six main points of suffering the chickens faced, Dan Mathews, PETA (July 12, 2011). These included; i. Having less than a normal sized piece of paper to live in -This is where the chickens are stuffed by tens of thousands into overcrowded sheds where they hardly find space to move freely. To save space and avoid chicken hurting each other, the sensitive chicken beaks are cut off with hot blade without giving any pain killers. Overcrowding and poor litter quality in the farms also caused painful ammonia burns on the chickens. The injured chickens received no treatment and had to bear the pain throughout their life. ii. Suffering from crippled and deformed legs since birth and dying early from heart attacks as a result of poor breeding methods – Birds are fed genetically modified feed in order to accelerate their growth rate. As a result they suffer from ailments such as extreme obesity and fatty livers and kidneys, heart attacks and other problems. iii. Being killed before reaching six weeks of age -This is where the chickens are slaughtered before they are 6 weeks old. At the slaughter house, chickens are hung upside down and transferred through conveyor belts to the killing room fully conscious. iv. Frustrated Workers – Due to poor wages and working conditions, employees used the chickens as a means to vent frustrations and alleviate boredom. They twisted the bird’s heads off, spat tobacco into their eyes and mouths, spray-painted their faces, used them as footballs and squeezed their bodies so hard that the birds expelled feces. v. Mistreatment by callous staff and; vi. Receiving little to no veterinary care KFC’s management in response to PETA’s protest was adding more outlets and  the announcement of major developments to the program. They also planned to open more stores in prime locations such as shopping malls in cosmopolitan areas. Vegetarian dishes were also implemented into the menu to cater and attract the mass vegetarian population. However, PETA India wrote a letter to the Managing Director of Tricon Restaurant International, the parent company of KFC, asking them to close their sole KFC outlet in India. But their responses are got no reply. So that, PETA activists decided to protest against KFC by carrying crippled chicken, which represented the birds suffering in the KFC’s farms. PETA claimed that after two years of intensive campaigning to increase animal welfare standards in poultry farms. After analyzing the case study and PETA’s fact sheet, it is clear that KFC are cruel towards their birds and hence should leave India. Moreover, as KFC is s uch a powerful multinational company and with support from the director of marketing of Yum! Restaurants International who assured KFC followed the welfare guidelines and valued Indian law, this outcome was highly unlikely. 3. What is the importance of ethics in doing business? Do you think in the face of fierce competition, business organizations are justified not to support ethical values at the cost of making profits? Why or why not? Justify your answer giving examples. There is no doubt that business ethics plays a more and more important role in modern economy. Ethics can be associated with being fair, honest, and moral and being ‘the right thing to do’. There are many essential benefits to those businesses known for good ethical values (Steven Symes, July 2014). One of the responsibilities of an organization is to make sure that all their actions to the ethical standards provided by the law, the KFC need to follow the rule and regulation at the country. Other than strategy for marketing and management, businesses have considered other elements that play significant roles towards success. One of these important elements is ethics. These organizations tend to be those that attain higher quality staff, staff turnover is low, better image, attract and maintain new and existing consumers and have a greater competitive advantage. Though many businesses try and aim to be both ethical and successful, countless believe it to get in the way of making a profit (VoiceLee1 , October 2013). Depending on which country and state you are in can determine the amount of trouble a company may face with their unethical  behavior. In extreme cases this may lead to the law being involved which principally takes profits away from businesses and to operate in certain markets, Consumer international (2008). Based on the case study of KFC in India, being a large international company immediately draws attention. Even though domestic businesses in India may not follow the ‘right’ ethical procedures, KFC is automatically under the spotlight as locals expect them to follow international standards. In the face of fierce competition, business organizations should have support ethical values whether they believe it will affect their profits or not. For any organization, ‘the customer is always right’ and are one of the most important factor in keeping the business alive as this is where profits are made. As customers have ethics, if they are not happy, no profits. Laura Costa, Ph.D. (December, 2012) It is highly essential for business organizations to understand the importance of ethics in today’s world. In order to achieve this, large international companies such as KFC who are expanding their businesses in less develop countries such as India, need to gain understanding of the country culture, regulatory and ecological issues. So that, KFC should work together and partner up with local farmers as well as with their consumers to ensure them they have quality products. Another strategy may also be to implement a farm level guideline and analysis reports for their stakeholders regarding poultry care and handling. Ronald D Francis&Mukti Mishra(2014),pg 56-60. 4. CONCLUSION Finally, we can understand from the case that every business organization should understand the importance of ethics by understanding the culture, regulatory and ecological issues in different countries. KFC should implement a farm level guideline & audit program – a program which is industry leading in the areas of poultry care and handling, mainly for their supplier in the broiler industry. Therefore the company need some common principles to guide the behaviors. It is much easier for a company with good moral conducts to build its reputation and win respect from all aspects of a society. KFC has been already gained the reputation of a fast food that continuously provides greasy unhealthy food, so it needs to do something about and shift its positive image back. Reference 1. Yamini Aparna K. Vivek Gupta(2004) KFC in India: Ethical Issues [Online] Available from: http://www.asiacase.com/ecatalog/NO_FILTERS/page-CROSSMGT-649128.html[Accessed :17th July 2014] 2. Margaret Scheikowski (2009) Family sues KFC over â€Å"food Poisoning†. [Online] Available from: http://news.ninemsn.com.au/national/845258/kfc-sued-over-salmonella-poisoning[Accessed :17th July 2014] 3. Dan Mathews ,PETA(July 12, 2011). KFC in India Available from: http://www.kentuckyfriedcruelty.com/index.asp[Accessed :18th July 2014] 4. Schreiner, Bruce (23 July 2005). â€Å"KFC still guards Colonel’s secret†. Associated Press. Retrieved 19 September 2013. Available from: http://jacksonville.com/tu-online/stories/072305/bus_19314459.shtml[Accessed :19th July 2014] 5. VoiceLee1 , October 2013’KFC in India Case Study Assignment (Ethical Issue) Available :19th July 2014] 6. Consumer international (2008) WCRD 2008 [Online] Available from: http: //www.consumersinternatio nal.org/Templates/Internal.asp?NodeID= 97050 &int1stParentNodeID=89647&int2ndParentNodeID=95043[Accessed :19th July 2014] 7. Laura Costa, Ph.D. (December,2012) Protect You from Harmful Chemicals in Cosmetics and Household Products. [Online] Available from: http://loveyourbody.nowfoundation.org/harmful_chemicals.html[Accessed :20th July 2014] 8. KENTUCKY FRIED CHICKEN (KFC) IN INDIA(No date) [Online] Available fromhttp://www.freeessays123.com/essay21631/kentuckyfriedchickenkfcinindia.html[Accessed :20th July 2014] 9. Ronald D Francis&Mukti Mishra(2014),pg 56-60† Business Ethical† Available from: http://books.google.com.my/books?id=xV8l8EUCOjQC&pg=PA176&lpg=PA176&dq=www.icmrindia.org/casestudies/†¦/business%2520ethics/BECG044.+HTML&source=bl&ots=wKboQnsm4A&sig=4Cd0mvIFlBRz-LMhNMOzZVsx1L8&hl=en&sa=X&ei=jO7LU8z7HIq9ugTB0ILACw&ved=0CC4Q6AEwAg#v=onepage&q=www.icmrindia.org%2Fcasestudies%2F†¦%2Fbusiness%2520ethics%2FBECG044.%20HTML&f=false[Accessed :20th July 2014] 10. Steven Symes (July 2014), ‘Importance of Ethical Conduct in a Business. Available from: http://smallbusiness.chron.com/importance-ethical-conduct-business-25163.html[Accessed :20th July 2014] 11. video released by PETA http://www.youtube.com/watch?v=qXKExmm_Mk0 or http://www.youtube.com/watch?v=2zLZrAQ8JIM or http://www.youtube.com/watch?v=e5eMQ-3Drmw 12. Ray, Ashis. † KFC Takes On India over MSG,† www.cnn.com, September 21, 1995 13. â€Å"Delhi’s Fried Chicken Blues,† www.theasiaweek.com, November 24, 1995 14. â€Å"Kentucky Fried Chicken Protest in India.† The Ecologist, November/ December 1995 15. Narasimhan, Shakuntala. â€Å"Tandoori vs Kentucky Fried.† Multinational Monitor, January/ February 1996 16. â€Å"Protest against KFC,† www.hindu.com, February 18, 2004